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# Prerelease Power: 26% Of All Album Release Clicks Happen Before It Drops [INFOGRAPHIC]
- URL: https://www.hypebot.com/prerelease-power-26-of-all-album-release-clicks-happen-before-it-drops-infographic/
- Published: 2014-08-14T13:01:30.000Z
- Updated: 2014-08-14T13:01:30.000Z
- Description: (UPDATED) The team at GeoRiot analyzed clicks on new albums (where, when, and how they are happening) and interviewed industry insiders about the results. Some highlights: 26% of all new album click. Continue reading [https://www.hypebot.com/hypebot/2014/08/prerelease-power-26-of-all-album-release-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Major Labels, Music Business, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from www.wpclipart.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511f68a3c970c-75wi "image from www.wpclipart.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511f68a3c970c-popup?ref=hypebot.com)

(UPDATED) The team at [GeoRiot](https://mailtrack.io/trace/link/4dcfc4091c5e38280b3610cef133481bb5c7d3b3?ref=hypebot.com) analyzed clicks on new albums (where, when, and how they are happening) and interviewed industry insiders about the results. Some highlights:

    - 26% of all new album click through happen before the album even drops.
    - Only 19% of shoppers click during the 24 hours of release.
    - Facebook is 4x more likely to refer traffic than Twitter pre-release.

**The infographic:**

  
[![The_drop_infographic-e1407980026518](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511f68aa9970c-400wi "The_drop_infographic-e1407980026518")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511f68aa9970c-popup?ref=hypebot.com)

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