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# Musicians: Are You Ready for the Six Most Profitable Weeks of the Year?
- URL: https://www.hypebot.com/profitable-holiday-music/
- Published: 2013-10-21T13:00:00.000Z
- Updated: 2013-10-21T13:00:00.000Z
- Description: Did you know there’s a special six-week window of opportunity that comes once a year – every year? The sad thing is, most musicians aren’t aware of it or don’t. Continue reading [https://www.hypebot.com/hypebot/2013/10/profitable-holiday-music.html]
- Author: admin
- Tags: DIY Advice & Tips, Music Business, Vinyl, Cassettes & Retail, arts, Bands and Artists, Christmas, Christmas and holiday season, Christmas music, December, Hanukkah, music, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from diymusician.cdbaby.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0031436d970d-150wi "image from diymusician.cdbaby.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0031436d970d-popup?ref=hypebot.com)

Did you know there’s a special six-week window of opportunity that comes once a year – every year? **The sad thing is, most musicians aren’t aware of it or don’t give it much thought**.

*Will you be different? Will you be ready this year?*

**FACT**: About 20 percent of all annual music sales take place in the last six weeks of the year – during the holiday season! And the demand is there consistently every year. Internet-based holiday sales, in particular, continue to grow … and there are more opportunities all the time to tap into these online consumer dollars.
  
  
Many independent artists profit simply because they put a little time and energy into creating annual holiday campaigns that gain momentum year after year.

**THE PROBLEM**: Most artists never tap into this holiday revenue potential.

Why? Thanksgiving, Christmas and Hanukkah come only once a year, and they are short-lived events. It’s easy to justify not putting much effort into them. Therefore, most musicians ignore this holiday music income stream.

That’s a BIG MISTAKE!

**ACTION STEP**: Now is the time to create a plan to share your music, do good in the world, and profit from the unique way you can help people celebrate during the holiday season.

- Can you find a venue where you can present a holiday-themed music event in December?
- Are there any retail stores in your area that could use some live music during the holiday shopping season?
- Can you record a new holiday song and release it in the coming weeks?
- Have you recorded Christmas music in the past that you can bring back out in the coming months?

Do what the smart bands and artists do: Think ahead and create a plan now that will serve you and your fans during the coming holiday season.

**For a more in-depth course on this topic**, consider this new "[Holiday Music Marketing](http://bob-baker.com/buzz/holiday-music-marketing-christmas/?ref=hypebot.com)" multimedia training program.

**Bob Baker** is the author of three books in the “[Guerrilla Music Marketing](http://www.bob-baker.com/buzz/music%5Fmarketing.htm?ref=hypebot.com)”  
series, along with many other books and promotion resources for DIY  
artists, managers and music biz pros. You’ll find Bob’s free ezine,  
blog, podcast, video clips and articles at [www.TheBuzzFactor.com](http://www.bob-baker.com/buzz/index.html?ref=hypebot.com).

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