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# Publishing Facebook Videos: 7 Important Tips
- URL: https://www.hypebot.com/publishing-facebook-videos-7-tips/
- Published: 2016-01-11T10:00:00.000Z
- Updated: 2016-01-11T10:00:00.000Z
- Description: As Facebook continues to increase in popularity as a video sharing platform, it becomes increasingly important that artists are able to get the most possible out of this tool.
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Social Media, Facebook, video, YouTube, #wp, #wp-post, #Import 2026-01-21 10:22

[![2](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d18f8843970c-150wi "2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d18f8843970c-popup?ref=hypebot.com)As **Facebook** continues to **increase in popularity** as a **video sharing platform**, it becomes increasingly important that **artists** are able to get the most possible out of this tool.

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*Guest Post by *Bobby Owsinski* on [Music 3.0](http://music3point0.blogspot.com/2016/01/7-tips-for-publishing-facebook-videos.html?ref=hypebot.com)*

**Facebook** is becoming more and more a force when it comes to online videos, so it's important that you optimize your videos for the platform in order to get the most out of them.Here are 7 tips from Facebook video product manager **Anaid Gomez-Ortigoza** for get the most out of your post.**1\. Schedule your videos** so the most fans see it and the content stays fresh.**2\. [![3](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d18f8869970c-320wi "3")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d18f8869970c-popup?ref=hypebot.com)Set expiration dates** to help with any licensing restrictions.**3\. Add captions to tell your story without sound**, since many viewers watch the video with the audio turned off.**4\. Edit and manage your videos** with Facebook's video library tools.**5\. Take advantage of Facebook's embedded video player** to be able to embed them on other platforms.**6\. Utilize secret videos** that must be accessed through a dedicated URL so they're only available to fans.**7\. Track your metrics,** especially your top videos, engagement and retention graphs.Facebook videos allow you to reach more of your audience without have to pay for the privilege, so they're a powerful way in extending your brand and growing your audience.