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# Pure Discovery Isn’t A Business Model [VIDEO]
- URL: https://www.hypebot.com/pure-discovery-isnt-a-business-model-video/
- Published: 2011-01-21T12:00:00.000Z
- Updated: 2011-01-21T12:00:00.000Z
- Description: Scion's Music(Less) Music Conference has posted several great videos that explore the dynamic between A&R and music bloggers. In theory, bloggers perform the discovery function that's been long attributed to. Continue reading [https://www.hypebot.com/hypebot/2011/01/pure-discovery-isnt-a-business-mo
- Author: admin
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from dja.reawaken.co.uk](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c7d227d9970c-150wi "image from dja.reawaken.co.uk")](http://dja.reawaken.co.uk/userpics/A&R.jpg?ref=hypebot.com)

Scion's Music(Less) Music Conference has posted several great videos that explore the dynamic between A&R and music bloggers. In theory, bloggers perform the discovery function that's been long attributed to A&R. They, however, don't possess the power of a label in helping an

artist.

Further blurring the lines, several bloggers have founded their own indie record labels. To this day, the mythology of being

discovered by an

A&R rep

standing in the back of a bar is powerful. Today though, it's much more likely that a blogger will bring your music to a wider audience first, which then catches attention of an A&R rep. Watch the great discussion unfold **below**:

[Debate: Bloggers vs. A&R's: The Smackdown – Part 1 – Scion Music(less) Music Conference](http://vimeo.com/18686233?ref=hypebot.com) from [Scion A/V](http://vimeo.com/scionav?ref=hypebot.com) on [Vimeo](http://vimeo.com/?ref=hypebot.com).

[Debate: Bloggers vs. A&R's: The Smackdown – Part 2 – Scion Music(less) Music Conference](http://vimeo.com/18727015?ref=hypebot.com) from [Scion A/V](http://vimeo.com/scionav?ref=hypebot.com) on [Vimeo](http://vimeo.com/?ref=hypebot.com).