> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why Blogging Is Essential To Your Music Marketing - URL: https://www.hypebot.com/put-blogging-at-the-center-of-your-music-marketing/ - Published: 2012-01-12T12:56:00.000Z - Updated: 2012-01-12T12:56:00.000Z - Description: I write about a variety of social networks that are worth knowing about for indie artists trying to spread the word but I remain a serious advocate of putting blogging. Continue reading [https://www.hypebot.com/hypebot/2012/01/put-blogging-at-the-center-of-your-music-marketing.html] - Author: Guest Author - Tags: Music Marketing, Social Media, blogging, #wp, #wp-post, #Import 2026-01-21 10:55 [![Player-blog](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162ff6e883f970d-200wi "Player-blog")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162ff6e883f970d-popup?ref=hypebot.com) I write about a variety of social networks that are worth knowing about for indie artists trying to spread the word but I remain a serious advocate of putting blogging at the center of one's online music marketing. Blogs offers a number of benefits especially as a feature on your website or even as your main site. Though such advice may seem counterintuitive as action shifts to social networks, please consider why I make such a claim rather than dismissing it outright. My own history of blogging goes back almost 10 years and began with a hip hop blog called [Hip Hop Logic](http://www.netweed.com/hiphoplogic?ref=hypebot.com). The earliest version of that site is gone but it introduced me to other hip hop bloggers and laid the groundwork for launching [ProHipHop](http://www.prohiphop.com/?ref=hypebot.com) in late 2004 which I ran as a solo operation until selling it last year. I've also experimented with a number of other less prominent blogs that helped expand my understanding of what can be accomplished with blogging. Things have changed quite a bit over the last 10 years and it's a lot more difficult to raise a blog to a prominent position. But blogging offers a number of benefits especially when used as part of an otherwise mostly static website. For example, search engines tend to prefer sites that have regularly updated content and posting on a blog allows you a quick way to update on a regular basis whether or not the rest of the site is changing. Blogs also offer a way to generate content that can be distributed to multiple social media outlets. For example, you can post on your blog and then use a variety of tools to autopost the headline and link to networks or you can say something a bit more unique along with the link back. So a blog can easily become the center of your [extended web presence](https://www.hypebot.com/3-microsites-for-aggregating-your-bands-social-media-extending-your-web-presence/). In addition to sending content out to one's networks, a blog can be used to centralize activity done elsewhere. So when you post a video on YouTube or photos on Instagram, you can then embed them on your blog. Or if you have a great exchange on Twitter, you can feature the tweets in a blog post. You can use your blog's feed to power a variety of services from mobile websites to email newsletters to content syndication to other sites. Folks can subscribe to your feed in a newsreader. And, if your feed is hosted offsite, it becomes another extension of your web presence. Blogs also offer an easy way to set up and design a site with most blogging systems offering off-the-shelf solutions. Given that music services, such as direct to fan sales, usually offer widgets and other ways of integrating their service with your site, a blog can also be your [homebase](https://www.hypebot.com/3-quick-start-tips-for-mastering-your-musical-domain/) on the web. You control it, search engines can search it and your archives can remain available indefinitely. Plus, one of the great things about blogging as a form of marketing is that web pirates and folks who overaggregate other people's content are helping you do your job. These are some of the most basic arguments for putting a blog at the center of your online marketing. What's your argument for or against such a perspective? \[above pic via [J. Money](http://www.flickr.com/photos/jmoneyyyyyy/6046349308/?ref=hypebot.com)\] *Hypebot Features Writer *Clyde Smith* maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and blogs at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .