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# Today is Nation Radio Day! AM/FM still dominates ad-supported listening
- URL: https://www.hypebot.com/radio-still-dominates-ad-supported-listening/
- Published: 2024-08-20T12:55:00.000Z
- Updated: 2024-08-20T14:54:30.000Z
- Description: Nielsen released its latest stats on U.S. audio listening habits in Q2 2024, showing that much-maligned broadcast radio still dominates ad-supported listening.
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, Music Business, musicians, radio, Spotify, #wp, #wp-post, #Import 2026-01-21 11:15

Nielsen released its latest stats on U.S. audio listening habits in Q2 2024, showing that much-maligned broadcast radio still dominates ad-supported listening.

#### **Radio still dominates ad-supported listening**

August 20, 2024, is Nation Radio Day, marking the invention of broadcast radio.

While the medium is under increasing pressure from digital and streaming, AM/FM radio still claims 67% of daily time spent listening to ad-supported audio, according to Nielson.

However, as the chart below illustrates, time spent varies greatly by the station’s format, genre players, and audience age.

![Radio still dominates](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/08/the-record-q2-u-s-audio-listening-trends-nielsen.png)

“Americans spend almost 20% of every day with audio; in Q2 2024, that translated to 4 hours and 5 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services, and satellite radio,” according to the study.”

Read the Nielsen & Edison Research survey [here](https://www.nielsen.com/insights/2024/the-record-q2-audio-listening-trends/?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*