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# Radio Still Reaches 90% Of U.S. Audience, 242 Million Weekly [Infographic]
- URL: https://www.hypebot.com/radio-still-reaches-90-of-us-audience-242-million-weekly-infographic/
- Published: 2014-02-14T10:45:00.000Z
- Updated: 2014-02-14T10:45:00.000Z
- Description: Long left for dead, broadcast radio today still reaches more than 90 percent of everyone in the U.S. on a weekly basis, according to a new Nielson survey. 242 million. Continue reading [https://www.hypebot.com/hypebot/2014/02/radio-still-reaches-90-of-us-audience-242-million-weekly-infographic.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:43

[![radio](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcbcf78e970b-100wi "radio")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcbcf78e970b-popup?ref=hypebot.com)

Long left for dead, broadcast radio today still reaches more than 90 percent of everyone in the U.S. on a weekly basis, according to a new [Nielson survey](http://www.nielsen.com/us/en/reports/2014/state-of-the-media-audio-today-2014.html?ref=hypebot.com). 242 million people listen to the radio each week, and this impressive reach stretches across demographics, ethnicities and geographies.

What seems to be saving radio is that is a hyper-local medium serving each unique community. On average, consumers listen 2.5 hours a day; and its an audience often reached right before they arrive to shop. They have money to spend with 2/3rds of the weekly audience working full-time and tuning in during the working day.

[![radio](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d7801c6970d-450wi "radio")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d7801c6970d-popup?ref=hypebot.com)

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