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# Rapper Records Entire Album Secretly Inside NYC Apple Store
- URL: https://www.hypebot.com/rapper-records-entire-album-secretly-inside-nyc-apple-store/
- Published: 2015-07-06T11:55:00.000Z
- Updated: 2015-07-06T11:55:00.000Z
- Description: After rapper Prince Harvey's computer crashed and a second one was stolen, he was left without a way to record his next album. So he set in motion a plan. Continue reading [https://www.hypebot.com/hypebot/2015/07/rapper-records-entire-album-secretly-inside-nyc-apple-store.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Apple Inc., Disc jockey, Double parking, Islam, Jumu'ah, Manhattan, Mosque, Muslim, New York City, Upper West Side, #wp, #wp-post, #Import 2026-01-21 10:28

[![No tresspassing](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d133754a970c-150wi "No tresspassing")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d133754a970c-popup?ref=hypebot.com)After rapper **Prince Harvey**'s computer crashed and a second one was stolen, he was l**eft without a way to record his next album.** So he set in motion a plan to record **under the radar inside a New York City Apple store**.

[![Prince Harvey](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d13374ce970c-200wi "Prince Harvey")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d13374ce970c-popup?ref=hypebot.com)

Zane Lowe just has to debut this release on Beats 1.

After rapper Prince Harvey's computer crashed and a second one was stolen, he began recording daily inside a NYC Apple store on the demo Macs displayed there.

Every weekday for four months, Prince Harvey rapped and sang standing in the middle of the Upper West Side’s Apple Store in Manhattan. The album will be called PHATASS—an acronym for Prince Harvey At The Apple Store: SoHo.

With the help of a few sympathetic store employees, Prince learned that hiding files in the trash on the display computers would save them from the memory dump that Apple does every night. “One time there was a fire drill and I was trying to save my work," he told [Daily Beast,](http://www.thedailybeast.com/articles/2015/07/05/he-made-a-secret-album-in-an-apple-store.html?ref=hypebot.com) "and this lady came over and disconnected the thumb drive while it was saving,

PHATASS will be released on July 26th. ***Come on Zane, give a brother a break.***

***PS:*** *Things did not go so well for another would be rapper who tried the same trick. Watch:*

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