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# Rdio Adds “Promoted Music Experiences,” Hard Rock 1st Brand Partner
- URL: https://www.hypebot.com/rdio-adds-promoted-music-experiences-hard-rock-1st-brand-partner/
- Published: 2015-08-25T09:11:25.000Z
- Updated: 2015-08-25T09:11:25.000Z
- Description: Music streamers, under fire from labels and publishers demanding more revenue from free ad-supported listening, are working feverishly to finding better ways to attract and retain sponsors. Today Rdio unveiled. Continue reading [https://www.hypebot.com/hypebot/2015/08/rdio-adds-promoted-music-experi
- Author: Bruce Houghton
- Tags: Music Marketing, Music Tech, Streaming, Advertising, Adweek, Hard (music festival), Los Angeles, Rdio, Soundcloud, Spotify, Streaming media, United States, Vibe (magazine), #wp, #wp-post, #Import 2026-01-21 10:28

[![Rdio](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14def96970c-150wi "Rdio")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14def96970c-popup?ref=hypebot.com)**Music streamers, under fire from labels and publishers demanding more revenue** from free ad-supported listening, are working feverishly to finding **better ways to attract and retain sponsors.** Today **Rdio** unveiled a new brand offering, **Promoted Music Experiences**.

Music streaming service Rdio has launched Promoted Music Experiences (PMEs) with The Hard Rock Hotels & Casinos as it first brand partner.

The PMEs package promotes listener engagement with brands through three Rdio features:

- **[![Hard rock](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14defcf970c-200wi "Hard rock")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14defcf970c-popup?ref=hypebot.com)Branded Stations**: Rdio’s in-house curation team will collaborate with adv partners to create a stations that will be promoted to Rdio listeners on both their free, ad-supported radio service and paid subscriptions.
- **Branded Profiles**: Ad partners can customize their profiles which will display featured content developed in collaboration with Rdio curators.
- **Branded Home Stories**: Curated stations, custom artwork and company information will be integrated into Home, Rdio’s personalized feed of music recommendations and promoted on the free, ad-supported service.

The Hard Rock branded stations with be curated by the chains team of VIBE managers and music experts. The partnership is part of a yearlong agreement between the two companies with additional corporate partners to be announced.

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