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# Rdio To Begin Paying Musicians $10 “Bounty” For Each New Subscriber
- URL: https://www.hypebot.com/rdio-to-begin-paying-musicians-10-bounty-for-each-new-user/
- Published: 2012-10-02T13:26:30.000Z
- Updated: 2012-10-02T13:26:30.000Z
- Description: Back in May, music subscription service Rdio began working on a plan to compensate artists for bringing new subscribers to their service, looking to dispel any notion that streaming services. Continue reading [https://www.hypebot.com/hypebot/2012/10/rdio-to-begin-paying-musicians-10-bounty-for-each-
- Author: admin
- Tags: Apps, Mobile & SMS, Social Media, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![6a00d83451b36c69e20168ebc15043970c-800wi](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c759b50970c-150wi "6a00d83451b36c69e20168ebc15043970c-800wi")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c759b50970c-popup?ref=hypebot.com)

Back in May, music  
subscription service [Rdio](http://rdio.com/?ref=hypebot.com) began working on a plan to **compensate artists for**  
**bringing new subscribers** to their service, looking to dispel any notion that  
streaming services do not operate in the best interest of artists. It looks  
like the plan has turned now tuned into action. Starting today, the San  
Francisco-based music service will begin **paying musicians $10 for every new**  
**user** that they can convince to sign up for an Rdio plan through social media.

  
Rdio is offering  
the deal to any musician already with an artist page on Rdio in any of the 14  
countries where it is available, including the United States, Canada, Brazil,  
Germany and Australia.

"This hits  
the compensation issue, but also fan engagement as well," said Rdio CEO  
Drew Larner. He believes this new bounty is a "win-win" for artists,  
the fans, and of course the company. Rdio users can stream unlimited number of  
songs from their mobile devices for $10/month and have a catalog of millions of  
tracks to choose from.

Subscription  
services paying artists based on something *other*  
than how often their music is played could possibly shift the perception of  
what a streaming service is to the wider music community. Of course, for this  
plan to work, the artists need to be on board. Likely to be more interested in  
participating will be the smaller artists and bands, which can view a “finder's  
fee” of $10 per subscriber as a relatively viable source of band revenue.

However, Rdio will definitely still need to attract larger artists due to their  
influence over larger tribes people, and it looks like they already have begun to do so. Several notable artists have already signed up for the plan including Snoop  
Lion, Scissor Sisters, A-Trak, Chromeo and Brendan Benson.

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*