> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Record Store Day launches ‘Behind The Counter’ [VIDEO]
- URL: https://www.hypebot.com/record-store-day-launches-behind-the-counter-video/
- Published: 2021-05-06T13:29:39.000Z
- Updated: 2021-05-06T14:16:55.000Z
- Description: The fine folks at Record Store Day have launched Behind The Counter, a 12 part video series that tells the stories behind the world of independent record stores in the. Continue reading [https://www.hypebot.com/hypebot/2021/05/record-store-day-launches-behind-the-counter-video.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 09:51

The fine folks at Record Store Day have launched Behind The Counter, a 12 part video series that tells the stories behind the world of independent record stores in the US.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/09/vinyl-sales-record-store-day-300x200-1.jpg)

Episode 1 profiles Down In The Valley, an indie store in Minneapolis, MN.

“Over the last 10 years with Record Store Day and records becoming more popular and more mainstream, you see a lot of younger people, more women shopping for records and it’s really cool!,” says Down In The Valley’s Steven Williams.

[BEHIND THE COUNTER S2 Episode 1 Down In The Valley](https://vimeo.com/543281591?ref=hypebot.com) from [Record Store Day](https://vimeo.com/user89749753?ref=hypebot.com) on [Vimeo](https://vimeo.com/?ref=hypebot.com).