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# Reels rule Instagram, new study finds
- URL: https://www.hypebot.com/reels-rule-instagram-new-study-finds/
- Published: 2022-08-29T15:45:00.000Z
- Updated: 2022-09-07T12:17:37.000Z
- Description: Reels receive the most attention on Instagram, even though they are far from the most common form of posts, a new study finds. HypeAuditor analyzed 77.6 million Instagram posts in. Continue reading [https://www.hypebot.com/hypebot/2022/08/reels-rule-instagram-new-study-finds.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, DIY, DIY musicians, Instagram, instagram reels, music, Music Business, music industry, musician, musicians, Reels, #wp, #wp-post, #Import 2026-01-21 09:44

Reels receive the most attention on Instagram, even though they are far from the most common form of posts, a new study finds.

HypeAuditor analyzed 77.6 million Instagram posts in July 2022 and found that when measuring content by the number of posts, 43.2% of posts were Image posts. Carousel posts were in second place with 26.2%$ and Reels were third at 22.1%.

The majority of influencers have not embraced Reels. 41% of the total number of analyzed influencers posted Reels in July.

Despite trailing by these measures, Reels were in the first place when counting the number of Likes (35.4%) and Estimated Reach (33.8%). In other words, users love them.

![](https://hypeauditor.com/blog/wp-content/uploads/2022/08/20-4.png)

Read the study and methadolofy [here.](https://hypeauditor.com/blog/how-different-types-of-content-perform-on-instagram/?ref=hypebot.com)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*