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# Refe Tuma: Cold Pitching & Social Media
- URL: https://www.hypebot.com/refe-tuma-stop-cold-pitching-on-social-media/
- Published: 2010-06-30T06:24:00.000Z
- Updated: 2010-06-30T06:24:00.000Z
- Description: (# mashsmday #smday) Contrary to what some self-proclaimed social media gurus might suggest, social media is not well suited for direct sales and conversions. Social media allows you to find, engage. Continue reading [https://www.hypebot.com/hypebot/2010/06/refe-tuma-stop-cold-pitching-on-social-me
- Author: admin
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

(# mashsmday #smday)

[![image from farm5.static.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1f655a1970b-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1f655a1970b-popup?ref=hypebot.com) Contrary to what some self-proclaimed social media **gurus** might suggest, social media is **not** well suited for **direct sales and conversions**. 

Social media allows you to **find**, **engage with**, and **develop potential fans**, **customers** and **clients** – **not pitch them a product cold**.

**What does that mean for artists**? **Stop sending** out tweets like "Buy our album!" or "Check out our merchandise!" or "Give us money for a new van!"

[![image from media.linkedin.com](https://a4.typepad.com/6a0111683c7a25970c0134851d21c4970c-100wi "image from media.linkedin.com")](http://media.linkedin.com/mpr/mpr/shrink%5F80%5F80/p/3/000/038/39c/07c9be6.jpg?ref=hypebot.com)

Instead, **develop relationships first**, drive them to your site and convert them into buyers or contributors there. People expect to spend money on websites, but **trying to pitch them** **in** **a social media context will only leave a sour taste in their mouths**.   

— **Refe Tuma**, author of [**Creative Deconstruction**](http://www.creativedeconstruction.com/?ref=hypebot.com)