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# Study: Live Music’s Economic Impact Includes Food & Beverage Sales
- URL: https://www.hypebot.com/research-on-live-musics-economic-impact-in-australia-reveals-that-food-beverages-provided-the-lions/
- Published: 2011-09-30T10:00:00.000Z
- Updated: 2011-09-30T10:00:00.000Z
- Description: A report on the economic impact of live music in Australia was recently released that revealed the significant contribution of one aspect of the music industry on a nation's economic. Continue reading [https://www.hypebot.com/hypebot/2011/09/research-on-live-musics-economic-impact-in-australia-revea
- Author: Guest Author
- Tags: Live & Ticketing, Australia, economic impact, The Live Stage, #wp, #wp-post, #Import 2026-01-21 10:55

[![Live-music-study](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015391f77b6b970b-200wi "Live-music-study")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015391f77b6b970b-popup?ref=hypebot.com)

A report on the **economic impact of live music in Australia** was recently released that revealed the significant contribution of one aspect of the music industry on a nation's economic health. Its focus on live music venues such as clubs and hotels, rather than arenas, also offers a nice argument for supporting such businesses on a local level. Interestingly, the **majority of sales were of food and beverages**.

Ernst & Young conducted the study, **"[Economic contribution of the venue-based live music industry in Australia](http://www.apra-amcos.com.au/news/allnews/LiveMusicfuelsAustralianeconomytothetuneof$12billion.aspx?ref=hypebot.com)"**, for the [Australasian Performing Right Association](http://www.apra-amcos.com.au/default.aspx?ref=hypebot.com) (APRA). It focused on the 2009/2010 financial year and is a quite powerful argument for the value of live music.

It should be noted that the study defined the "venue-based live music industry" as those "hotels/bars, clubs, restaurants/cafes and nightclubs licensed with APRA that stage live music." That means a lot of places in which music has an economic impact, including arenas, are left out. That also excludes settings where music is key to a successful event, from house parties to festivals to churches. So the overall impact of live music is much larger than a quick glance at the findings might indicate.

**Key Findings include:**

- The live music industry generated gross revenues of $1.21 billion during the 2009/10 financial year. This was driven by patron spend at live music performances which included ticket sales to live performances and food and drink.
- These revenues were generated from an estimated 41.97 million patrons attending approximately 328,000 venue-based live music performances at 3,904 live music venues across Australia.
- $652 million total profits and wages, or value add, were generated by the industry.
- The venue-based live music industry supports employment of over 14,800 full time equivalent positions.

One of the most startling bits of data from this report is the fact that of the **$1.21 billion in revenue, 16.7% was from ticket sales while 83.3% was from food and beverage sales.** Such data is another reminder that the music industry has a significant economic impact beyond such elements as music and ticket sales.

There's a lot more there for those who like to dig into such things and both the executive summary and the full report can be [downloaded for free](http://www.apra-amcos.com.au/news/allnews/LiveMusicfuelsAustralianeconomytothetuneof$12billion.aspx?ref=hypebot.com).

*Hypebot contributor Clyde Smith is a freelance writer and blogger. He blogs about web business models at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and the world of dance at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com). To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.