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# Research: Young Listeners May Embrace CD Quality Audio, But It Won’t Be On A CD
- URL: https://www.hypebot.com/research-says-young-listeners-may-embrace-cd-quality-audio-habit-says-it-wont-be-on-cd/
- Published: 2012-06-27T09:54:36.000Z
- Updated: 2012-06-27T09:54:36.000Z
- Description: According to research conducted by Dr. Sean Olive, young listeners choose CD-quality audio over lossy alternatives when given the choice. Listeners may prefer CD-quality audio, but many do not embrace. Continue reading [https://www.hypebot.com/hypebot/2012/06/research-says-young-listeners-may-embrac
- Author: admin
- Tags: Music Think Tank, access, audio, CD, digital download, Emily White, music, music distribution, Natalie Cheng, NPR, Ownership, quality, Tom Dennehy, #wp, #wp-post, #Import 2026-01-21 10:49

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According to research conducted by Dr. Sean Olive, young listeners choose CD-quality audio over lossy alternatives when given the choice. Listeners may prefer CD-quality audio, but many do not embrace physical media and prefer music access to ownership. On [Music Think Tank](http://www.musicthinktank.com/blog/research-says-young-listeners-may-embrace-cd-quality-audio-h.html?ref=hypebot.com), **Tom Dennehy** talks about the decline of CD sales, digital downloads, and NPR Intern Emily White.

“The **challenge** is to sell sound quality to kids at affordable prices and form factors they desire to own.” ([Read On](http://www.musicthinktank.com/blog/research-says-young-listeners-may-embrace-cd-quality-audio-h.html?ref=hypebot.com))