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# Will T-Shirts Save Music? Results Of Hypebot’s Merchandise Sales Survey
- URL: https://www.hypebot.com/results-of-hypebots-merchandise-sales-survey/
- Published: 2010-11-09T10:34:00.000Z
- Updated: 2010-11-09T10:34:00.000Z
- Description: (Updated) Are increased merchandise sales helping to offset lower revenue from recorded music sales? Or is that just another bit of new music industry wishful thinking? Just 34% of those. Continue reading [https://www.hypebot.com/hypebot/2010/11/results-of-hypebots-merchandise-sales-survey.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.toolazytodoit.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488d49e3d970c-200wi "image from www.toolazytodoit.com")](http://www.toolazytodoit.com/t-shirts.jpg?ref=hypebot.com)

(Updated) Are increased merchandise sales helping to offset lower revenue from recorded music sales? Or is that just another bit of new music industry wishful thinking? Just 34% of those that took [Hypebot's recent poll ](https://www.hypebot.com/survey-is-merchandise-helping-to-offset-lower-recorded-music-sales/)thought merchandise was helping all that much. But the poll, while not a scientific survey, did offer insights and a bit of hope for musicians and labels working to develop new income streams. Of the respondents, 34% described themselves as musicians and 22% each said they were labels and managers. Another 22% dubbed themselves "other". **The results:**

  
When asked: **"How do current merchandise sales compare to sales prior to the recession?"** 42.3% said that sales were "about the same" – not bad in a struggling economy. 28.8% said that their sales are up though an equal number reported down sales. Individual results could also be caused by release and touring cycles, as well as, a rise or fall in fan interest for a particular artist.

When asked the **size of the average total purchase**, 56.3% said $15 – $25\. 33% reported average total purchases of less than $15 and 10.4% have average sales over $25\. These numbers would seem to reinforce other findings that show the importance of offering a variety of price points.

Asked next, **"How much of your merchandise sales happens online rather than at gigs?"**, a surprising 27.3% reported that more than 50% of their sales are made online. 20.5% reported 25-50% and 31.8% reported online sales accounted for 10-25% of their total merchandise sales. 20.5% of musicians clearly need to work on their online presence reporting under 10% of merch revenue came via the net.

Take [the survey](https://www.hypebot.com/survey-is-merchandise-helping-to-offset-lower-recorded-music-sales/). **And how are you using merchandise sales to increase revenue?**