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# Rhapsody Expands To Latin America, Europe With Major Telefónica Deal
- URL: https://www.hypebot.com/rhapsody-expands-to-latin-america-europe-with-major-telfonica-deal/
- Published: 2013-10-16T13:42:00.000Z
- Updated: 2013-10-16T13:42:00.000Z
- Description: (UPDATED) Spotify and Rdio may get most of the press, but Rhapsody has been a player in streaming music since 2001 – long before these two startups were founded. Today,. Continue reading [https://www.hypebot.com/hypebot/2013/10/rhapsody-expands-to-latin-america-europe-with-major-telfonica-deal.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Business, Music Tech, Streaming, Brazil, Latin America, Napster, Rhapsody, Sonora, Streaming media, Telefónica, #wp, #wp-post, #Import 2026-01-21 10:43

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(UPDATED) Spotify and Rdio may get most of the press, but Rhapsody has been a player in streaming music since 2001 – long before these two startups were founded. Today, the company and it's Napster brand, announced a deal with major global telecommunications provider Telefonica that reasserts Rhapsody's place in the upper tier of digital music competitors.

To drive subscriber growth, music subscription services have been aggressively seeking exclusive mobile and other marketing partnerships. Today's agreement is particularly impressive, in part, because of its international reach and customer base.

Napster will now enter the Latin America market via the  
transfer of the hundreds of thousands of existing  
customers of Telefonica's Sonora music  
service. Sonora is one of the largest  
subscription music services in Latin America with customers in Brazil,  
Argentina, Colombia, Chile, Peru and Mexico.

**Telefónica Gain**  

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****s Equity In Rhapsody International**

Telefónica Digital, which gains an undisclosed equity stake in Rhapsody as part of deal,  
will also now offer bundled Napster music services to its hundreds  
of millions of subscribers across Europe and Latin America.

Stephen Shurrock, CEO of New  
Business Ventures at Telefónica Digital said in statement “Whether through the O2 Arenas or  
services such as Sonora, we have long believed that music is an important way  
of engaging with customers. As demand for streaming music services takes off,  
our Rhapsody partnership will allow us to deliver a compelling music  
proposition to our customers, leveraging Napster’s heritage, brand and strong  
position in this market.”

“At Rhapsody, we have a rich  
history of providing music lovers instant, anywhere, anytime access to an  
unlimited catalog of music,“ said Paul Springer, SVP and  
global head of product for Rhapsody. “We value product innovation and  
partnerships, and you’ll see both through this Telefonica relationship. As  
global smartphone usage continues to rise, particularly in Latin America, we  
are thrilled to put more music in the hands of music fans across the globe.”

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