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# Richard Florida On Designing Musical Experiences
- URL: https://www.hypebot.com/richard-florida-on-designing-musical-experiences/
- Published: 2010-07-19T08:05:00.000Z
- Updated: 2010-07-19T08:05:00.000Z
- Description: In a recent column in the Atlantic, Richard Florida talks about a subject that aligns perfectly with an interview I am running tomorrow, featuring Rich Huxley from Hope and Social,. Continue reading [https://www.hypebot.com/hypebot/2010/07/richard-florida-on-designing-musical-experiences.html]
- Author: admin
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 10:59

In a recent column in *the Atlantic*, **Richard Florida** talks about a subject that aligns perfectly with an interview I am running tomorrow, featuring **Rich Huxley** from [Hope and Social](http://www.hopeandsocial.com/?ref=hypebot.com), also the author of the essay [Music Is Not Our Currency](http://www.creativedeconstruction.com/2010/05/music-is-not-our-currency/?ref=hypebot.com). In it, Huxley argues that if we can all now make, distribute and sell music, to succeed, artists have to **differentiate themselves** from the crowd and give people something they can’t get elsewhere. So then, he asks, what can we give people that is unique? What is not repeatable or copyable? To this, he answers, "*A feeling, or an experience*." Because of this great essay, I decided to interview him. What is even better though, is that Florida has written a **great piece** that compliments the thinking behind our interview segment on creating experiences.

[![image from www.tcnj.edu](https://a6.typepad.com/6a0111683c7a25970c01348585ad56970c-150wi "image from www.tcnj.edu")](http://www.tcnj.edu/%7Ecamelot3/richard%20florida.jpg?ref=hypebot.com) "It's pretty well-known that our  
economy—and society—**is transforming** from one where **wealth** and **prosperity**  
came from industrial products and material goods to a system where **new** 
**ideas, human creativity, and experiences play a greater and greater** 
**role**… Music was one of the first industries to experience the brutal  
effects of the digital transition, and it's clear that **the ability to** 
**make money has shifted**—even for the most established acts—from selling  
albums, CDs, and even digital downloads to **live performance** and, well,  
**designing experiences**." [ ](http://www.theatlantic.com/culture/archive/2010/07/jack-white-and-the-pro-real-experience-economy/59896/?ref=hypebot.com)

**[Read the rest](http://www.theatlantic.com/culture/archive/2010/07/jack-white-and-the-pro-real-experience-economy/59896/?ref=hypebot.com)**. If you haven't read his latest [book](http://www.amazon.com/Great-Reset-Working-Post-Crash-Prosperity/dp/0061937193/ref=sr%5F1%5F1?ie=UTF8&s=books&qid=1279488920&sr=8-1&ref=hypebot.com),  
*The Great Reset*, **you should**.