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# Rihanna’s Spotify streams up 640%, Apple rise 331% after Super Bowl
- URL: https://www.hypebot.com/rihannas-spotify-streams-spike-349-after-super-bowl-halftime-watch/
- Published: 2023-02-14T14:03:00.000Z
- Updated: 2023-02-14T15:18:13.000Z
- Description: Rihanna took to the Super Bowl LVII’s halftime show stage Sunday with a medley of her hit tracks. Individual songs spiked as much as 2600%, and her overall U.S. Spotify. Continue reading [https://www.hypebot.com/hypebot/2023/02/rihannas-spotify-streams-spike-349-after-super-bowl-halftime-watch.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, Major Labels, Streaming, music, Music Business, musician, musicians, Rihanna, Spotify, Super Bowl, #wp, #wp-post, #Import 2026-01-21 09:44

Rihanna took to the Super Bowl LVII’s halftime show stage Sunday with a medley of her hit tracks. Individual songs spiked as much as 2600%, and her overall U.S. Spotify streams received an impressive 640% lift in the hour after the game ended.

- Streams of Rihanna’s opening track “[Bitch Better Have My Money](https://open.spotify.com/track/0NTMtAO2BV4tnGvw9EgBVq?si=25566c3456d24084&ref=hypebot.com)” increased by more than 2,600% in the U.S.
- “[Diamonds](https://open.spotify.com/track/1z9kQ14XBSN0r2v6fx4IdG?si=2de73ca2932e4422&ref=hypebot.com)” was up by more than 1,400% in the U.S.
- “[Rude Boy](https://open.spotify.com/track/60jzFy6Nn4M0iD1d94oteF?si=146fc3a169204504&ref=hypebot.com)” increased by more than 1,170% in the U.S.
- “[We Found Love](https://open.spotify.com/track/6qn9YLKt13AGvpq9jfO8py?si=2c84ee03be6e4d96&ref=hypebot.com)” was up by more than 1,160% in the U.S.

Pre-game performers [Chris Stapleton](https://open.spotify.com/artist/4YLtscXsxbVgi031ovDDdh?si=eb8227d610b54a7b&ref=hypebot.com) and [Sheryl Lee Ralph](https://open.spotify.com/artist/5lk4LfEWbYyP9nnE8v574Y?ref=hypebot.com) also saw Spotify spikes of 65% and 70%, respectively, in the U.S. between 11 PM and Midnight.

### **Apple** Music & Shazam

Over in Apple-land, Rihanna’s concurrent listeners on Apple Music jumped 331%. “Umbrella” re-entered the top song charts in 105 countries nearly 16 years after its release. “We Found Love” made the chart in 92 countries, and “Work” re-entered the charts in 50 countries.

“We Found Love” was the song with the most Shazams.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*