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# Scott Borchetta – The Exec Who Pulled Taylor Swift Off Spotify – Says Streaming Music Will Be “Much Better For Everyone”
- URL: https://www.hypebot.com/scott-borchetta-the-exec-who-pulled-taylor-swift-off-spotify-says-streaming-music-will-be-much-bette/
- Published: 2015-09-10T11:55:00.000Z
- Updated: 2015-09-10T11:55:00.000Z
- Description: Spotify, Rhapsody, Deezer, Rdio, Slacker, Pandora, Tidal, Google Play, Apple Music and more. In 10 years, 50% will be gone. With so much competition, consolidation is inevitable; but seldom does. Continue reading [https://www.hypebot.com/hypebot/2015/09/scott-borchetta-the-exec-who-pulled-taylor-swi
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple Inc., Deezer, Google, Google Play, IPhone, Pandora Radio, Rdio, Rhapsody (online music service), Spotify, Streaming media, #wp, #wp-post, #Import 2026-01-21 10:28

[![scott borchetta](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb086ffbda970d-200wi "scott borchetta")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb086ffbda970d-popup?ref=hypebot.com)**Spotify, Rhapsody, Deezer, Rdio, Slacker, Pandora, Tidal, Google Play, Apple Music** and more. In 10 years, 5**0% will be gone**. With so much competition, consolidation is inevitable; but seldom does a label executive put it in such stark terms. Even more surprising is **Scott Brochetta'**s positive **belief in streaming music's future.** 

"There are going to be real breakthroughs in streaming," Big Machine label boss Scott Borchetta said in a recent interview with [Upstart Business Journal](http://upstart.bizjournals.com/companies/media/2015/09/08/indie-music-success-storybig-machine-s-next-10.html?page=2&ref=hypebot.com):

[![image from media.bizj.us](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7cba85f970b-150wi "image from media.bizj.us")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7cba85f970b-popup?ref=hypebot.com)"If you look back 10 years ago where radio was, where online radio was, where streaming was, it was just getting started. … Ninety percent of those outlets that we visited in that first year are out of business, so **10 years from now**, **I guarantee you at least half of those streaming services that exist today will not exist**, at least not freestanding. … **It’s going to be a completely different way of doing business** in the streaming space. It’s a **different income** **stream**. … The good news is, the musicians get paid. … **When we can scale, it’s going to be really so much better for everyone.**"

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