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# Serendip Finds Music “Soul Mates” With Socially Curated Radio
- URL: https://www.hypebot.com/serendip-finds-music-soul-mates-with-socially-curated-radio/
- Published: 2012-09-13T10:58:00.000Z
- Updated: 2012-09-13T10:58:00.000Z
- Description: One of the standout music tech showcasers at TechCrunch Disrupt this week in San Francisco was Serendip, a social music service that helps users find their music “soul mates” and. Continue reading [https://www.hypebot.com/hypebot/2012/09/serendip-finds-music-soul-mates-with-socially-curated-radio.ht
- Author: admin
- Tags: Apps, Mobile & SMS, Social Media, Startups & Funding, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![1344357184](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017744b23dee970d-150wi "1344357184")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017744b23dee970d-popup?ref=hypebot.com)

One of the  
standout music tech showcasers at [TechCrunch Disrupt](https://www.hypebot.com/techcrunch-disrupt-to-take-place-in-san-francisco-next-week/) this week in San Francisco was [Serendip](http://www.serendip.me/?ref=hypebot.com), a social music service that helps users find their music “soul  
mates” and provides them with a personalized **social radio** experience that plays songs shared by others who have **the same musical interests**. An  
alternative to an algorithm approach or to “expertly created” playlists,  
Serendip curates its content through what is actually being **shared on social**  
**networks** by people who have similar tastes as you.

  
Serendip works  
by collecting all of the music related posts that have been publicly shared on  
Facebook and Twitter, and indexes them along with the people who have shared  
them. This essentially turns Facebook or Twitter users who actively  
share music into a “DJs”. Serendip claims more than 25 million DJs are  
currently registered in their database, and users can discover others that  
match their interests. They can then follow them and lean back for a personally  
curated playlist based on the music they share.

“Online music became a disappointing experience for us,” co-founder and CTO Asaf Atzmon told Hypebot. “It became harder and harder to keep track of what's going on, and to interact with others who love music too. We felt that something was missing – a truly social music experience, where you can enjoy music with others, share what you love with them, listen to what they are playing, and discover great music in the process.”

Songs on  
Serendip come from publicly available sources, namely **YouTube, Bandcamp, Vimeo,**  
**and SoundCloud** – effectively avoiding issues with copyright or digital rights  
management. This means that if you already share music on Facebook or Twitter (or  
who have friends who do), you basically already have a playlist of music ready  
to go pulling from these sources.

Users can also  
interact with the music they’re hearing. For instance, when one hears a song they  
love, the can give it a “Rock On” (Serendip’s version of a Like), which is a  
way of recognizing the DJ who shared it and can then share it on their Facebook  
or Twitter feeds.

Both co-founders  
Sagee Ben-Zedeff and Asaf Atzmon were on hand during Disrupt to give me a demo  
of their product. After playing around with it myself, I found it to be enjoyable coming across songs that I hadn’t heard before (and sure enough they  
fit what I’m into), but my overall satisfaction of the discoveries stemmed more from the fact that I was being presented with songs through a means that I had not yet  
seen before. Since these “DJs” are adamant enough about their musical taste to  
be sharing it across their social networks, I got a sense of being presented  
with content that came from real and passionate music fans that I could actually relate to.

“\[The DJs\] might not  
know all the ‘right’ blogs and columns to read, and they don't have time to  
follow the trend setters,” he said. “They just want to listen to music they  
like, and to discover other things they may like, preferably from people they  
can get to know and trust. So in a nutshell – Serendip is for everyone who  
loves music. At the same time, we do see a trend of ‘self-proclaimed’ DJs who  
use Serendip to share their music choices and gain listeners and fame."

**Fore more information, check out [serendip.me](http://serendip.me/application/login?redirect=http%3A%2F%2Fwww.serendip.me%2F&ref=hypebot.com).**

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*