> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Seth Godin On Payola & Music Marketing
- URL: https://www.hypebot.com/seth-godin-on-payola-music-marketing/
- Published: 2010-07-07T13:08:17.000Z
- Updated: 2010-07-07T13:08:17.000Z
- Description: Marketer Seth Godin published this interesting insight today on his blog: "For 20 years, the Billboard charts were easy to manipulate. By paying radio stations and some retailers, record labels. Continue reading [https://www.hypebot.com/hypebot/2010/07/seth-godin-on-payola-music-marketing.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

Marketer **Seth Godin** published this interesting insight today on [his blog](http://sethgodin.typepad.com/seths%5Fblog/?ref=hypebot.com):   

[![image from nedgrace.files.wordpress.com](https://a1.typepad.com/6a0111683c7a25970c0133f21f24b1970b-250wi "image from nedgrace.files.wordpress.com")](http://nedgrace.files.wordpress.com/2009/06/sethgodin.jpg?ref=hypebot.com)

"For 20 years, the *Billboard* charts were **easy to manipulate**. By paying radio stations and some retailers, record labels could **push an act to the top 40**, which would increase sales. People liked buying what they heard on the radio, and the **radio played what they thought people** **were buying**. 

*Billboard* changed their methods about twenty years ago, and **overnight the acts on the list changed**. Suddenly, it became clear that what we were listening to wasn't what we thought it was, and as a result, **the marketing of music changed forever**." **[Read The Rest](http://sethgodin.typepad.com/seths%5Fblog/2010/07/payola.html?ref=hypebot.com)**.