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# Share Of Revenue Music Streamers Paid Licensing Orgs Fell 27% In 2016, Says New Study
- URL: https://www.hypebot.com/share-of-growing-revenue-music-streamers-paid-to-licensing-orgs-fell-27-in-2016-says-new-study/
- Published: 2017-03-09T11:58:32.000Z
- Updated: 2017-03-09T11:58:32.000Z
- Description: What a stream is worth will be debated forever, but one place to start is to ask what revenue it generates. A new study says that monetization is fast approaching. Continue reading [https://www.hypebot.com/hypebot/2017/03/share-of-growing-revenue-music-streamers-paid-to-licensing-orgs-fell-27-in-201
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Songwriting & Music Publishing, Streaming, Apple Music, Digital audio, Google Play Music, Online advertising, Soundcloud, Spotify, Streaming media, Subscription business model, Tidal (service), YouTube, #wp, #wp-post, #Import 2026-01-21 10:13

[![arrows up](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d268f542970c-150wi "arrows up")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d268f542970c-popup?ref=hypebot.com)What a stream is worth will be debated forever, but one place to start is to ask what revenue it generates. A new study says that monetization is fast approaching $100 per 1000 streaming hours. At the same time, however, payments to creators as a percentage of growing ad and subscription revenue, is falling.Music streaming revenue jumped $56.% in 2016\. Subscription revenue grew 93% and captured 61.9% of market revenue (U.S.) in 2016, while ad billings ramped 19.5%, to $1.7 billion. So, what is a stream worth? [![Spotify New $](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d268f55c970c-150wi "Spotify New $")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d268f55c970c-popup?ref=hypebot.com)Research and Markets has released a new study,"[Internet Music Programmers 2016 – 2018: Ad-Supported and Subscription Listening Hours Chart a Monetization Groove](http://www.researchandmarkets.com/research/rghmjw/internet%5Fmusic?ref=hypebot.com)," that shows each 1,000 hours of listening across the spectrum of music services is forecast to generate $100 by the end of 2018\. Revenue may be growing, but the percentage of it passed on to creators is dropping. An estimated 34.8% of total streaming music service revenues went to licensing organizations in 2016, compared to 47.8% in 2015\. That's a decline of 27%.The prime culprits? Pandora captured an estimated 47.3% of the U.S. market listening, and Spotify 11.5%. **Ad Supported Is 61% Of Listening, But Generates Just 38% Of Revenue**Ad-supported music services generate 61% of total listening hours; and that segment of the market contributed some 38.1% of revenue. Revenue is expected to rise past 40% in 2018\. [![Pandora-new-logo-image-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0981c7be970d-200wi "Pandora-new-logo-image-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0981c7be970d-popup?ref=hypebot.com)The sector is forecast to top $5.4 billion in revenue in 2017, an 18.2% increase following an impressive 2016 surge. Advertising (all format executions, including in-stream audio, video and display) are projected to bill approximately $2.1 billion in 2017\. Subscription services (including hybrid ad-supported and subscription operations and SiriusXM online sub revenues) are forecast to deliver $3.3 billion in 2017 receipts. 

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