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# Siri Won’t Let Beats Into Dr. Dre’s Party In Strange New Apple Ad [VIDEO]
- URL: https://www.hypebot.com/siri-wont-let-beats-into-dr-dres-party-in-strange-new-apple-ad-video/
- Published: 2014-08-04T10:30:00.000Z
- Updated: 2014-08-04T10:30:00.000Z
- Description: Apple's $3 billion purchase of Beats and Beats Music became official on Friday. Following have been the inevitable leaks and rumors about what will happen NEXT, including the news that. Continue reading [https://www.hypebot.com/hypebot/2014/08/siri-wont-let-beats-into-dr-dres-party-in-strange-new-ap
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, #wp, #wp-post, #Import 2026-01-21 10:38

[![Beats apple](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511efd105970c-150wi "Beats apple")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511efd105970c-popup?ref=hypebot.com)

Apple's $3 billion purchase of Beats and Beats Music became official on Friday. Following have been the inevitable leaks and rumors about what will happen NEXT, including the news that Ian Rogers will head both Beats Music and iTunes Radio. Along with the official annoucements came the release of this bizarre video ad that lacks all the usual 'cool' of most Apple and Beats offerings. **WATCH:**

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