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# SiriusXM Takes On Pandora, Custom Radio with MySXM Powered By The Echo Nest
- URL: https://www.hypebot.com/siriusxm-takes-on-pandora-custom-radio-with-mysxm-powered-by-the-echo-nest/
- Published: 2013-04-15T11:07:05.000Z
- Updated: 2013-04-15T11:07:05.000Z
- Description: The music service with more paid subscribers than any other is taking direct aim at Pandora and other custom music stream providers. Today satellite broadcaster SiriusXM launched MySXM which, with. Continue reading [https://www.hypebot.com/hypebot/2013/04/siriusxm-takes-on-pandora-custom-radio-with-
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Radio & Satellite, Streaming, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from cdn.thenextweb.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eea437959970d-75wi "image from cdn.thenextweb.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eea437959970d-popup?ref=hypebot.com)

The music service with more paid subscribers than any other is taking direct aim at **Pandora** and other custom music stream providers.

Today satellite broadcaster **SiriusXM** launched **MySXM** which, with some help from **The Echo Nest**, allows users to customize the mix of 50+ SiriusXM music channels.

[![image from a1726.phobos.apple.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d42cf3dd5970c-400wi "image from a1726.phobos.apple.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d42cf3dd5970c-popup?ref=hypebot.com)

When listeners first start listening to a MySXM channel, they hear curated programming from the regular SiriusXM broadcast channel. By using sliders the user can personalize the stream thanks The Echo  
Nest music algorithms. For  
example, a user listening to “80’s on 8” who wants more early  
80’s dance tunes can adjust the sliders. Listeners  
can also reprogram the channel with the sliders at any time.

EchoNest powered Taste Profiles also build an understanding of each MySXM user’s music preference and listening  
trends, and their Dynamic Playlisting engine generates curated  
and personalized channels based on hundreds of musical attributes, cultural  
attributes and custom radio programming rules established by SiriusXM’s curators.

"This partnership is  
the most sophisticated combination of expert human music curation  
and data-driven music discovery the industry has seen," The Echo Nest said in a statement. "After working with SiriusXM’s music programming and digital product team  
for over a year, we’re confident this approach will re-shape how music services  
think about personalized radio."