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# Smartphone Ownership Is  Exploding. Do You Have A Mobile Music Marketing Strategy?
- URL: https://www.hypebot.com/smartphone-ownership-is-exploding-do-you-have-mobile-music-marketing-strategy/
- Published: 2012-07-09T15:10:36.000Z
- Updated: 2012-07-09T15:10:36.000Z
- Description: If you have a mobile music marketing strategy that's working, we want to hear about it. In just a few short years, smartphones have changed how, when and where many. Continue reading [https://www.hypebot.com/hypebot/2012/07/smartphone-ownership-is-exploding-do-you-have-mobile-music-marketing-strateg
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017616487f81970c-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017616487f81970c-popup?ref=hypebot.com)

If you have a mobile music marketing strategy that's working, we want to hear about it.

In just a few short years, smartphones have changed how, when and where many fans connect to content. In fact, in July of 2007, just 9 million Americans owned a smartphone – 4% of the entire mobile market. Today, nearly 110 million Americans own one, and by the end of the year smartphone owners will become the new mobile majority in the U.S., according to Comcast data. **SMARTPHONE GROWTH CHART:**

[![image from www.comscoredatamine.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177432e6c98970d-450wi "image from www.comscoredatamine.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177432e6c98970d-popup?ref=hypebot.com)

****With smartphone use [exploding](http://www.comscoredatamine.com/2012/07/getting-smart-u-s-smartphone-population-reaches-110-million-consumers/?ref=hypebot.com), what is your mobile music strategy? And who should Hypebot use to build a mobile app? Share your ideas in the comment section below.**