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# Snapchat Adds Music – It’s A Big Deal, But Will Artists And Songwriters Get Paid?
- URL: https://www.hypebot.com/snapchat-adds-music-its-a-big-deal-but-will-artists-and-songwriters-get-paid/
- Published: 2015-02-19T09:23:28.000Z
- Updated: 2015-02-19T09:23:28.000Z
- Description: Snapchat has been very public about its music ambitions, including rumored talks to start a label or to buy Taylor' Swift's Big Machine records in tandem with Apple. Today those tune-driven dreams. Continue reading [https://www.hypebot.com/hypebot/2015/02/snapchat-adds-music-its-a-big-deal-but-will-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Music Tech, Social Media, Startups & Funding, Electronic dance music, music industry, OWSLA, record label, Sony, Soundcloud, Spotify, Stephen Cooper (businessman), Universal Music Group, Warner Music Group, #wp, #wp-post, #Import 2026-01-21 10:28

**[![snapchat music](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0d96da6970c-150wi "snapchat music")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0d96da6970c-popup?ref=hypebot.com)Snapchat** has been very public about its **music ambitions**, including rumored talks to start a label or to buy **Taylor' Swift's Big Machine** records in tandem with **Apple**. Today those tune-driven dreams took a concrete step forward with the addition of music to the ultra-popular messaging app. **Beware the coming lip sync apocalypse.** 

Spotify, iTunes, SoundCloud and other music services can now provide a soundtrack to Snapchat messages,

When your startup is valued at north of $19 billion, you better be thinking big. And while today's announcement feels like a baby step, it hints at much broader music plans.

[![snapchat](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0d96c08970c-200wi "snapchat")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0d96c08970c-popup?ref=hypebot.com)

Madonna recently debuted her new music video on Snapchat. Warner Music Group signed on early to help launch the app's Discover "news" section. Up and coming musicians Vance Joy, [Goldroom, Smallpools and Guards](http://blog.snapchat.com/post/62975810329/surprise?ref=hypebot.com) have all been featured on the app, some with links to [monetize tracks on iTunes](http://techcrunch.com/2013/10/03/with-an-eye-on-revenue-snapchat-experiments-with-a-click-to-buy-button/?ref=hypebot.com).

To start, we'll likely see a flood of lip sync videos and content from the apps 100 million+ active users along with the Vine and YouTube stars who are increasingly migrating to Snapchat. The new music feature also works in Snapchat stories which allow users to weave together a longer narrative. So, the possibilities are near endless.

**Will the original artists and songwriters get paid?**

It's doubtful that anyone thought of this use when they signed their original deal with Spotify or iTunes. Is a 10 second snap a song use, a sample or what?

Music has come to Snapchat, but what it means for music marketing and monetization remains to be seen.

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