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# Snapchat is growing faster than Facebook, Twitter. Should you be using it to market music?
- URL: https://www.hypebot.com/snapchat-is-growing-faster-than-facebook-twitter-should-you-be-using-it-to-market-music/
- Published: 2022-04-22T13:10:23.000Z
- Updated: 2022-04-22T13:19:20.000Z
- Description: Snapchat’s daily active users (DAUs) grew 18% year on year over the last 3 months to 332 million and after growing 20% YonY or more over the previous quarters. That. Continue reading [https://www.hypebot.com/hypebot/2022/04/snapchat-is-growing-faster-than-facebook-twitter-should-you-be-using-it-to-m
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, DIY musicians, music, Music Business, music industry, Music Tech, musician, musicians, Snapchat, #wp, #wp-post, #Import 2026-01-21 09:48

Snapchat’s daily active users (DAUs) grew 18% year on year over the last 3 months to 332 million and after growing 20% YonY or more over the previous quarters.

That compares to Meta (Facebook) loosing DAUs last quarter and Twitter growing 2% in the U.S. and 15% internationally.

Next week, Snap is hosting its annual [**Snap Partner Summit** ](https://snappartnersummit.com/?ref=hypebot.com)and will unveil new features and products.

### Should you be promoting music on Snapchat?

Since its inception experts have been divided on the value of using Snapchat as a music marrketing platform.

#### Chris Robley of CD Baby and The DIY Musician’s blog wrote a [**A Beginners Guide To Snachat For Musicians**](https://www.hypebot.com/a-beginners-guide-to-snapchat-for-musicians/).

#### Adam Ivy offers a more mixed review of Snaphat’s value for music marketing in this video:

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*