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# Snoop Dogg’s Personal Recipe For Social Media
- URL: https://www.hypebot.com/snoop-dogg-marketing-from-his-personal-recipe-to-his-social-media-team/
- Published: 2011-10-14T12:00:00.000Z
- Updated: 2011-10-14T12:00:00.000Z
- Description: Snoop Dogg is an icon in hip hop marketing and has become a go to figure for new digital media services as has 50 Cent due, in part, to having. Continue reading [https://www.hypebot.com/hypebot/2011/10/snoop-dogg-marketing-from-his-personal-recipe-to-his-social-media-team.html]
- Author: Guest Author
- Tags: Music Marketing, Social Media, YouTube & Video, Snoop Dogg, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8c3fb304970d-120wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8c3fb304970d-popup?ref=hypebot.com)

****Snoop Dogg is an icon in hip hop marketing and has become a go to figure for new digital media services as has 50 Cent due, in part, to having teams with a deep understanding of social media. Recently Shira Lazar of What's Trending did video features on Snoop Dogg and Cashmere Agency in addition to writing a related piece for Entrepreneur.com.**

**Snoop Dogg: My Recipe is Being Me**

Snoop Dogg is one of those figures that fully exploits hip hop's peculiar mix of "No Sell Out" and "Make That Money". Like Ice Cube, he has become a mainstream figure in pop culture, despite his clearly objectionable content matter and, like 50 Cent, he has become a dominant figure in social media marketing featuring rap stars.

Last year Snoop was noted for his [sales of branded virtual goods](https://www.hypebot.com/snoop-is-top-dogg-of-virtual-goods-selling-200k/) on multiple social networks. Most recently, he's been promoting [Viddy's Snoop Pack](http://www.prnewswire.com/news-releases/snoop-dogg-launches-product-on-leading-mobile-social-video-app-viddy-130771218.html?ref=hypebot.com), an app that will give user videos that "smoky haze" along with a Snoop Dogg instrumental track.

In the above video Snoop talks about his approach to social media as part of a longer interview. But it's the team at [Stampede Management](http://www.stampedemgmt.com/?ref=hypebot.com) and at marketing firm [Cashmere Agency](http://cashmereagency.com/?ref=hypebot.com) that get a bit more detailed about the business in the following video.

**Innovator: Stampede Management & Cashmere Agency**

Seung Chung, president and co-founder of the Cashmere Agency, was also [interviewed for Entrepreneur](http://www.entrepreneur.com/blog/220502?ref=hypebot.com) by Shira Lazar about the Snoop Dogg approach to social media.

In addition to discussing Snoop's involvement with [Viddy](https://www.hypebot.com/panic-at-the-disco-viddy-fortuitous-discovery-or-stealth-marketing-deal/) and with [Chill](https://www.hypebot.com/check-out-chill-the-turntablefm-for-videos/), Chung shared the approach her team takes to keeping fans coming back:

"You must stay consistent and cohesive. To be most effective, you have to have a real commitment to putting up content and messaging on a regular basis. You also must have real interactions with your core audience and customers. In a way, social media allows you to build a voice and a persona for your brand — a personification that can work to build your brand's message."

And that sounds like what Snoop does – create content on an ongoing basis, connect directly with fans and extend his distinctive persona via social media.

**Also at Hypebot:**  
[HOW TO: Engage Fans On Twitter Like Snoop Dogg](https://www.hypebot.com/how-to-engage-fans-on-twitter-like-snoop-dogg/)

*Hypebot contributor Clyde Smith is a freelance writer and blogger. He blogs about web business models at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and the world of dance at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com). To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.