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# Social Media As An Instrument Of Creation [Video]
- URL: https://www.hypebot.com/social-media-as-an-instrument-of-creation-video/
- Published: 2011-03-29T09:43:44.000Z
- Updated: 2011-03-29T09:43:44.000Z
- Description: From Imogen Heap to OK Go, social media is becoming part of the creative process for some musicians rather than just a channel to promote their finished work In this. Continue reading [https://www.hypebot.com/hypebot/2011/03/social-media-as-an-instrument-of-creation-video.html]
- Author: Bruce Houghton
- Tags: Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.penn-olson.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e60302ada970c-150wi "image from www.penn-olson.com")](http://www.penn-olson.com/wp-content/uploads/2009/09/social-media2.png?ref=hypebot.com)

From **Imogen Heap** to **OK Go**, social media is becoming part of the creative process for some musicians rather than just a channel to promote their finished work In this wonderful example of the phenomenon, a new song was been created entirely by combining unrelated videos of amateur musicians performing different songs "found".on **YouTube**. As Mashable's Brenna Ehrlich [wrote](http://mashable.com/2011/03/28/kutiman-color/?ref=hypebot.com), "Some people play guitar. Some play the keys. Others, well, they play the YouTube."