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# Social Media Got The Grammys All Wrong
- URL: https://www.hypebot.com/social-media-got-the-grammys-all-wrong/
- Published: 2011-02-14T10:50:00.000Z
- Updated: 2011-02-14T10:50:00.000Z
- Description: Social media buzz toruned out to be a poor predictor of Grammy winners last night, getting it wrong in nearly every category. That's the danger in believing that buzz is. Continue reading [https://www.hypebot.com/hypebot/2011/02/social-media-got-the-grammys-all-wrong.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from farm4.static.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e291b090970b-200wi "image from farm4.static.flickr.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm4-static-flickr-com/3285/2945559128%5F53078d246b.jpg?ref=hypebot.com)

Social media buzz toruned out to be a poor predictor of Grammy winners last night, getting it wrong in nearly every category. That's the danger in believing that buzz is a predictor rather than a snapshot of the moment. Or as [@BigChampagne](http://www.bigchampagne.com/?ref=hypebot.com) tweeted, it's "the problem with scraping for net buz" without context. Check out the [Wired](http://ht.ly/3VAkB?ref=hypebot.com) pre-Grammy buzz infographic vs. a list of the actual [winners](http://ht.ly/3VV7T?ref=hypebot.com):

[![image from www.wired.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f36a4c4970c-500wi "image from www.wired.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f36a4c4970c-popup?ref=hypebot.com)   
**vs. The [Grammy 2011](http://ht.ly/3VV7T?ref=hypebot.com) Winners**