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# EDM Ticket Sales Driven By Social Media + More Findings [INFOGRAPHIC]
- URL: https://www.hypebot.com/social-media-the-main-driver-for-edm-ticket-purchases-more-findings-infographic/
- Published: 2012-09-28T10:59:00.000Z
- Updated: 2012-09-28T10:59:00.000Z
- Description: Independent social ticketing platform Ticketfly has released an infographic detailing the purchase patterns of electronic dance music (EDM) concert attendees. Among the findings include social media being the primary source of. Continue reading [https://www.hypebot.com/hypebot/2012/09/social-media-t
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:49

[![Photo (12) copy 3](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee3d467e4970d-200wi "Photo (12) copy 3")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee3d467e4970d-popup?ref=hypebot.com)

Independent  
social ticketing platform [Ticketfly](http://ticketfly.com/?ref=hypebot.com) has released an infographic detailing the **purchase**  
**patterns** of electronic dance music (EDM) concert attendees. Among the  
findings include **social media being the primary source** of nearly six times more  
ticket sales for EDM events when compared to other events. EDM fans also tend  
to buy 1.6 tickets per order on average, whereas for all other Ticketfly  
events, the order size averages about 2 tickets per order. Facebook mobile  
users also drove three times more ticket sales for EDM events.

  
Much  
of this makes sense considering that EDM fans tend to skew younger, and younger  
fans tend to be more avid social media users. Event announcements spread  
quickly on social media, so it comes as no surprise that marketers and promoters  
rely heavily on social media platforms to promote EDM events. Also, while EDM fans  
tend to purchase tickets soon after discovering events on social media, they also  
tend to share events more – which can multiply ticket sales.

Ticketfly’s  
research also indicate that social media drives twice as many EDM ticket sales  
than regular search methods. 13% of sales came from search, while 23% sales  
from social media. Interesting numbers considering that in other genres, search  
typically drives five times more ticket sales than social media. EDM fans tend  
to discover their events based on recommendations from their social graph and thus  
go directly to the purchase from links on social networks, bypassing search  
engines.

EDM  
fans also seem to purchase fewer tickets per order – usually one ticket per  
order. While it’s tough to pinpoint exactly why this is the case, it likely has  
to do with the inherent communal qualities of a shared EDM experience. Speaking  
generally, EDM fans like to view themselves are part of a community, which makes  
it less inclined to pair up in advance of an event.

Lastly,  
men were seen to buy up to 70% of the tickets for some EDM venues – which is  
interesting considering that women tend to be more active on social media (58%  
and 64% of Facebook and Twitter’s users, respectively, are female). Since social  
media drives much of the EDM ticket sales as mentioned above, it’s an interesting  
discovery to see that so many men are the ones actually buying the tickets.

**Check** 
**out the full infographic below:**

[![Ticketfly-Final-InfoGraphic-(1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3230c75f970b-400wi "Ticketfly-Final-InfoGraphic-(1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3230c75f970b-popup?ref=hypebot.com)

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*