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# Social Media Use Varies Widely By Age Group [INFOGRAPHIC]
- URL: https://www.hypebot.com/social-media-use-varies-widely-by-age-group-infographic/
- Published: 2016-11-22T13:58:00.000Z
- Updated: 2016-11-22T13:58:00.000Z
- Description: Snapchat is hot and get hotter as a marketing tool, but not if your audience is older than 24. And Twitter's reach across all age group's may be much smaller. Continue reading [https://www.hypebot.com/hypebot/2016/11/social-media-use-varies-widely-by-age-group-infographic.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Social Media, Facebook, Google, Initial public offering, Instagram, IPhone, MySpace, Snapchat, Statista, Twitter, #wp, #wp-post, #Import 2026-01-21 10:13

[![image from www.lighthouseyouthcenter.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d23b226b970c-150wi "image from www.lighthouseyouthcenter.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d23b226b970c-popup?ref=hypebot.com)**Snapchat** is hot and get hotter as **a marketing tool**, but **not if your audience is older** than 24\. And **Twitter**'s reach across all age group's may be **much smaller** than you'd guess. **Which best social media is the best outlet for you?** This infographic may help you decide.

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[![image from static1.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0954520a970d-500wi "image from static1.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0954520a970d-popup?ref=hypebot.com)*[Statista](http://statista.com/?ref=hypebot.com) via [Business Insider](http://www.businessinsider.com/snapchat-ipo-popularity-usage-chart-2016-11?ref=hypebot.com)*

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