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# Solving The Problem of New Music & Artist Discovery
- URL: https://www.hypebot.com/solving-the-problem-of-new-music-and-artist-discovery/
- Published: 2012-12-04T10:21:26.000Z
- Updated: 2012-12-04T10:21:26.000Z
- Description: In David Sherbow’s opinion, record companies and independent musicians must cultivate and create a single new digital marketplace. The record companies and musicians need to work together to develop one. Continue reading [https://www.hypebot.com/hypebot/2012/12/solving-the-problem-of-new-music-and-a
- Author: admin
- Tags: Music Think Tank, Artist, David Sherbow, Digital Marketplace, Discovery, Ecosystem, music, Music Business, music industry, Natalie Cheng, platform, #wp, #wp-post, #Import 2026-01-21 10:49

[![Images](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3e6c7421970c-120wi "Images")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3e6c7421970c-popup?ref=hypebot.com)

In  
David Sherbow’s opinion, record companies and independent musicians  
must cultivate and create a single new digital marketplace. The record  
companies and musicians need to work together to develop one discovery  
platform that has a global reach. On [Music Think Tank](http://www.musicthinktank.com/blog/solving-the-problem-of-new-music-and-artist-discovery.html?ref=hypebot.com), **David Sherbow**  
writes about this ecosystem and his proposal for a new paradigm.

“This  
new DRM and royalty free, single destination ecosystem must be  
organized into a new business model that allows anybody trying to build a  
career as a successful musical artist to be **discovered, exposed, branded and monetized**.” ([Read On](http://www.musicthinktank.com/blog/solving-the-problem-of-new-music-and-artist-discovery.html?ref=hypebot.com))