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# Songkick CEO Ian Hogarth On How Social Media Is Changing Live Touring [VIDEO]
- URL: https://www.hypebot.com/songkick-ceo-ian-hogarth-on-how-social-media-is-changing-live-touring-video/
- Published: 2011-11-15T14:03:24.000Z
- Updated: 2011-11-15T14:03:24.000Z
- Description: The live music industry (promoters, club owners) has, in my experience, been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being. Continue reading [https://www.hypebot.com/hypebot/2011/11/songkick-ceo-ian-hogarth-on-how-social-media-is-changin
- Author: Bruce Houghton
- Tags: Live & Ticketing, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015393192552970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015393192552970b-popup?ref=hypebot.com)

The live music industry (promoters, club owners) has, in my [experience](http://www.skylineonline.com/?ref=hypebot.com), been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being replaced by more nuanced marketing: targeted email, social media, even **GroupOn**. [Studies](https://www.hypebot.com/study-the-value-of-social-commerce-or-your-facebook-like-was-worth-12-in-ticket-sales/) by ticketing companies like **[Evenbrite](https://www.hypebot.com/study-the-value-of-social-commerce-or-your-facebook-like-was-worth-12-in-ticket-sales/)** and **[Ticketfly](https://www.hypebot.com/hypebot/2011/02/ticketfly-stats-show-facebook-drives-ticket-sales-.html)** have proven that social media sells tickets. In this video from Billboard’s recent Talent & Touring Convention, **Songkick** CEO **Ian Hogarth** shares his vision of modern live music marketing. **WATCH:**