> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Sonic Branding Taps The Power Of Music
- URL: https://www.hypebot.com/sonic_branding_/
- Published: 2006-07-04T04:54:00.000Z
- Updated: 2006-07-04T04:54:00.000Z
- Description: Save this for one of those days when you begin to doubt the power of music in this age of media-overload: Take a look inside the emerging world of sonic. Continue reading [https://www.hypebot.com/hypebot/2006/07/sonic_branding_.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

Save this for one of those days when you begin to doubt the power of music in this age of media-overload:

**Take a look inside the emerging world of sonic branding (think the" Yahoo…!" yodel or MacDonald’s "Im Lovin It"):**

[![Itunes_18](https://hypebot.typepad.com/hypebot/images/itunes_18.jpg "Itunes_18")](http://hypebot.typepad.com/photos/uncategorized/itunes%5F18.jpg?ref=hypebot.com)

"There’s nothing more powerful than music," Tena Clark, the 52-year-old founder of Pasadena-based [DMI Music & Media Solutions](http://www.dmiworldwide.com/?ref=hypebot.com) told the LA Times. "***Music is processed immediately in the brain’s emotional core. If we can harness that, advertising will impact people in ways they’ve never imagined."***   
  
[(more)](http://www.latimes.com/business/la-fi-sonic3jul03,1,1978747.story?coll=la-headlines-business&ref=hypebot.com)