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# SonicAngel Creates Hybrid Crowdfunded Label
- URL: https://www.hypebot.com/sonicangel-creates-hybrid-crowdfunded-label/
- Published: 2011-09-19T13:00:00.000Z
- Updated: 2011-09-19T13:00:00.000Z
- Description: SonicAngel is a unique hybrid of traditional record label and crowdfunding platform that allows fans to become investors and artists to reap a larger percentage of revenue. They began in. Continue reading [https://www.hypebot.com/hypebot/2011/09/sonicangel-creates-hybrid-crowdfunded-label.html]
- Author: Guest Author
- Tags: Social Media, Startups & Funding, sonicangel, #wp, #wp-post, #Import 2026-01-21 10:55

[![Sonicangel](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8bab64b6970d-200wi "Sonicangel")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8bab64b6970d-popup?ref=hypebot.com)

****SonicAngel is a unique hybrid of traditional record label and crowdfunding platform that allows fans to become investors and artists to reap a larger percentage of revenue. They began in Europe, where they've had one standout success in Tom Dice, and now also operate in the U.S.**

[SonicAngel](http://www.sonicangel.com/?ref=hypebot.com) launched in January 2010, the creation of **Maurice Engelen** of **Lords of Acd** and **Bart Becks,** former CEO of **Belgacom Skyne**t. Music genres include pop, rock, alternative, hip hop, electronic and classical.

The basic concept is that artists sign up and **build support from fans** who also join the site. Outstanding artists, as determined by both fan support and SonicAngel A&R's, are signed by SonicAngel to what appears to be a one release deal.

SonicAngel then provides the **platform for crowdfunding** with options for direct fan investment via **FanShares** as well as the now traditional tiered offerings including signed albums, merch packages and special events. However, there are also opportunities for corporate funding via a "series of interesting products, services and events for companies."

Once funded, albums are produced in both digital and physical form and **SonicAngel provides marketing**, **sales and even touring support**. Fans and artists are paid after expenses and artists receive between 30 and 40% of net royalties.

It's a rather complex and detailed creation that could use a nice graphic presentation for each of the parties involved. An [extended FAQ](http://www.sonicangel.com/docs/en/faq?ref=hypebot.com) breaks it all down if you're willing to, you know, read a lot!

**SonicAngel's first big success has been** [**Tom Dice**](http://www.sonicangel.com/artist/tomdice?ref=hypebot.com), a singer-songwriter whose first album with the company was a hit in parts of Europe and is said to have **repaid fan investments 330%**. His second project with SonicAngel hit its funding target of 64,500 Euros in a couple of days (that's around $89,000 US).

SonicAngel is an interesting example of a hybrid business model that potentially benefits all parties involved. Like most emerging approaches utilizing the web, it emphasizes the ability of bands to create their own authentic fanbase.

*Hypebot contributor *Clyde Smith* is a freelance writer and blogger. He blogs about web business models at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and the world of dance at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com). To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.