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# Sony Added To Today’s Google Music Launch, Here’s What to Look For
- URL: https://www.hypebot.com/sony-added-to-toadys-google-music-launch-heres-what-to-look-for/
- Published: 2011-11-16T10:27:44.000Z
- Updated: 2011-11-16T10:27:44.000Z
- Description: (UPDATED) At a Los Angeles event scheduled for this afternoon, Google Music is expected to enhance its service with new mobile and sharing features plus a download store including the catalogs. Continue reading [https://www.hypebot.com/hypebot/2011/11/sony-added-to-toadys-google-music-launch-heres-w
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

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(UPDATED) At a Los Angeles event scheduled for this afternoon, **Google** Music is expected to [enhance its service](https://www.hypebot.com/google-music-expands-this-wed-without-sony-wmg/) with new mobile and sharing features plus a download store including the catalogs of **Universal, EMI, Sony** and indie aggregator **Merlin. Warner Music Group** remains the one holdout; and Sony just came aboard last night, according to multiple sources. Here's **what to look for during today's Google Music announcement:**

- Finally, a Google download store – sans WMG.
- Some sort of music sharing function. Google execs have suggested that music sharing will be a central theme, exactly what that means is anyone's guess.
- Mobile – We know that T-Mobile is throwing the official after-party in the launch venue. We also know that mobile is at the center of Google's Android platform.
- Expect more robust integration with their Google cloud music locker.