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# Sony Cuts Cost Of Unlimited On-Demand Music Streaming 65%
- URL: https://www.hypebot.com/sony-cuts-cost-of-unlimited-on-demand-music-streaming-65/
- Published: 2013-06-11T16:10:19.000Z
- Updated: 2013-06-11T16:10:19.000Z
- Description: With a single drastic price cut, Sony Music Unlimited just opened a new front in the already heated battle among music streaming services trying to grab market share. Until today's cuts. Continue reading [https://www.hypebot.com/hypebot/2013/06/sony-cuts-cost-of-unlimited-on-demand-music-streaming-6
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple, iTunes, iTunes Radio, PlayStation Network, Sony, Sony Music Entertainment, Streaming media, Subscription business model, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.billboard.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901d45ba76970b-150wi "image from www.billboard.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901d45ba76970b-popup?ref=hypebot.com)

With a single drastic price cut, [Sony Music](http://sonymusic.com/?ref=hypebot.com) Unlimited just opened a new front in the already heated battle among music streaming services trying to grab market share. Until today's cuts by [Sony](http://www.sony.com/?ref=hypebot.com), $9.99 a month was almost industry standard for ad free unlimited music streaming to all devices.

Royalty payments make charging less unprofitable; and for consumers who don't want to pay, most music services offer a free ad supported service tier.

But perhaps motivated by yesterday's iTunes Radio announcement, Sony has slashed it's Premium Sony Music Unlimited rates 50% from $119.88 per year to $59.99 (€59.99) for a limited time. Sony PlayStation Plus members can subscribe for $41.99 (€41.99) \- 65% off the regular 12 month rate

.

It's an expensive experiment, and one that only a corporation with Sony's deep pockets can sustain for long.

  
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