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# SonyBMG Forms New Mobile Direct To Consumer Co. With Dada
- URL: https://www.hypebot.com/sonybmg-forms-n/
- Published: 2007-07-17T06:23:00.000Z
- Updated: 2007-07-17T06:23:00.000Z
- Description: With music sales declining SonyBMG is joining other major music companies and deversifying its portfolio via a new 50/50 partnership with Italian mobile content provider Dada. The move also follows. Continue reading [https://www.hypebot.com/hypebot/2007/07/sonybmg-forms-n.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Major Labels, #wp, #wp-post, #Import 2026-01-21 11:06

[![Sonybmg](https://hypebot.typepad.com/hypebot/images/2007/07/17/sonybmg.jpg "Sonybmg")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/07/17/sonybmg.jpg&ref=hypebot.com)

  
With music sales declining SonyBMG is joining other major music companies and deversifying its portfolio via a new 50/50 partnership with Italian mobile content provider Dada. The move also follows the growing trend of content providers like Sony BMG engaging consumers directly with fewer middlemen.

[![Dada](https://hypebot.typepad.com/hypebot/images/2007/07/17/dada.jpg "Dada")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/07/17/dada.jpg&ref=hypebot.com)

  
The joint company will focus its first efforts on the US market offering a full range of mobile music products including direct to consumer downloads and ringtones as well as a social networking platform. While Sony BMG will offer its entire catalog directly via the newly created Dada Entertainment, the service will also seek content from other labels.

[![Fusic](https://hypebot.typepad.com/hypebot/images/2007/07/17/fusic.jpg "Fusic")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/07/17/fusic.jpg&ref=hypebot.com)

  
Each company will provide services to support the joint venture. Dada will provide access to its proprietary technology and billing platforms; and SONY BMG will promote the joint venture’s services through via its web properties, video network, CDs, media buying, third-party media and physical retail relationships. Each party will also provide funding to meet the capital needs of the joint venture.