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# SoundCloud Hires Pandora Exec To Open New York City Office
- URL: https://www.hypebot.com/soundcloud-hires-pandora-exec-to-open-new-york-city-office/
- Published: 2013-05-13T10:23:45.000Z
- Updated: 2013-05-13T10:23:45.000Z
- Description: SoundCloud has hired Dan Gerber, previously the National Director of Strategic Partnerships at Pandora, to head brand revenues. Gerber will start in June, and SoundCloud will open it's first ever. Continue reading [https://www.hypebot.com/hypebot/2013/05/soundcloud-hires-pandora-exec-to-open-new-yor
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, DIY Advice & Tips, Music Tech, Startups & Funding, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.sonicscoop.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eeb1ddaaf970d-150wi "image from www.sonicscoop.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eeb1ddaaf970d-popup?ref=hypebot.com)

SoundCloud has hired Dan Gerber, previously the National  
Director of Strategic Partnerships at Pandora, to head brand revenues. Gerber will start in June, and SoundCloud  
will open it's first ever New York City office later this summer.

The expansion follows SoundCloud's [Pro Partner announcement](https://soundcloud.com/press/releases/2013/03/11/new-pro-plans?ref=hypebot.com)  
in March. "We realized that in order to best serve this community, we had to  
bring on a professional with the experience to continue to develop partnerships  
and to strengthen and ignite relationships," the company said in a statement.

At Pandora, Gerber was responsible for  
connecting brands with digital,  
mobile, audio and live event strategies. He was also instrumental in developing partnerships with Pepsi, Unilever, Starbucks, P&G and American  
Express. Most recently, Gerber led the Grammys/Pandora Partnership with Pepsi, as  
well as, Chase's integration in Pandora's Summer-Themed Genre Stations.