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# Spotify adds a personalized multi-artist Merch Hub
- URL: https://www.hypebot.com/spotify-adds-a-personalized-multi-artist-merch-hub/
- Published: 2023-10-16T16:04:00.000Z
- Updated: 2023-10-16T16:05:06.000Z
- Description: Spotify has made changes in recent months designed to help artists sell more merch, including a Shopify integration and a Merch tab on Artists’ Pages. Now, the streamer has added. Continue reading [https://www.hypebot.com/hypebot/2023/10/spotify-adds-a-personalized-multi-artist-merch-hub.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 09:44

Spotify has made changes in recent months designed to help artists sell more merch, including a Shopify integration and a Merch tab on Artists’ Pages. Now, the streamer has added a Merch Hub that surfaces a broad selection of merch based on a user’s listening habits.

![Vintage artist merchandise displayed on mobile app screens emphasizing music, artist branding, and fan engagement.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/10/body-image-2.png)

Spotify said that the merch tab on artist pages led to a 22% increase in sales and highlighted [artist merch sales](https://www.hypebot.com/spotify-issues-guide-to-help-artists-to-get-ready-for-wrapped/) as an opportunity during its upcoming annual [Spotify Wrapped ](https://www.hypebot.com/spotify-issues-guide-to-help-artists-to-get-ready-for-wrapped/)campaign.

To locate the new [Merch Hub](https://open.spotify.com/merchhub?ref=hypebot.com), users click on the “Merch” tile on the search page or type “Merch” into the search bar.

“The new merch hub on Spotify is the first-ever merch shopping experience that is tailored to an individual’s listening habits and fandom,” said **Heather Ellis, Product Marketing Manager, Fan Monetization at Spotify**. “Spotify pulls personalized recommendations for you, specifically, into your merch hub experience, so offerings from your favorite artists find you – not the other way around.”

Amazon Music has also been adding [opportunities to help artists sell more merch](https://www.hypebot.com/amazon-music-launches-new-music-merch-program-available-to-all-artists/), including a recent [partnership with top global live music discovery service Bandsintown](https://www.hypebot.com/amazon-music-bandsintown-join-forces-to-help-artists-sell-more-merch/).

### MORE

#### • [Spotify issues guide to help Artists to ‘Get Ready For Wrapped’](https://www.hypebot.com/spotify-issues-guide-to-help-artists-to-get-ready-for-wrapped/)

#### • [Amazon Music and Bandsintown join forces to help artists sell more merch](https://www.hypebot.com/amazon-music-bandsintown-join-forces-to-help-artists-sell-more-merch/)

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*