> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Spotify adds Music Videos in 97 markets, plugs promotional value
- URL: https://www.hypebot.com/spotify-adds-music-videos-in-97-markets-plugs-promotional-value/
- Published: 2024-10-15T15:23:00.000Z
- Updated: 2024-10-15T16:47:20.000Z
- Description: Spotify has added music videos in 97 markets after an 11 market test as well as tools for Artists and features designed to enhance video discovery and the viewer experience.
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:15

Spotify has added music videos in 97 markets after an 11 market test as well as tools for Artists and features designed to enhance video discovery and the viewer experience.

![Spotify adds Music Videos](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/10/spotify_musicvideos_ftr_header_1440x554.png)

The U.S. and Canada are not included in today’s rollout and Spotify has not shared when they will be. Find a full list of available markets [here](https://support.spotify.com/us/artists/article/music-videos/?ref=hypebot.com).

Spotify’s video expansion, YouTube , and the rise of [TikTok, Reels and Shorts](https://www.hypebot.com/marketing-music-with-short-videos/) effectively make music videos a requirement for all releases.

#### “a powerful way to build connections”

Spotify insists that the additional time and expense of producing a video is worth it. “Music videos are a powerful way to build connections between artists and fans,” says Spotify alongside examples from **[Charli xcx](https://open.spotify.com/artist/25uiPmTg16RbhZWAqwLBy5?ref=hypebot.com), [Danna Paola](https://open.spotify.com/artist/5xSx2FM8mQnrfgM1QsHniB?ref=hypebot.com), [FIREBOY DML](https://open.spotify.com/artist/75VKfyoBlkmrJFDqo1o2VY?ref=hypebot.com), [LISA](https://open.spotify.com/artist/5L1lO4eRHmJ7a0Q6csE5cT?ref=hypebot.com),** and [**Fontaines D.C.**](https://open.spotify.com/artist/3SXwqSqAoBz9WCI9PDQzY6?ref=hypebot.com) and stats to prove it:

- users who discover a song and then watch the music video on Spotify are **34% more likely on average to stream the song again** the following week.
- songs discovered with music videos are **24% more likely to be saved or shared** in the following week by those who watched it.

![Spotify adds Music Videos](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/10/spotify-video-switch.gif)

Full length music videos join other Spotify visual options including **Canvas** – 3 to 8 second looping visuals in Now Playing and **Clips** – short, vertical video messages on Home, Countdown, and release pages.

### Spotify For Artists adds Video & Visuals tab

To make managing visuals easier, there is a new **Video & Visuals t**ab in **Spotify for Artists** that includes all full length videos, Clips and [Canvas](https://www.hypebot.com/tracks-with-a-spotify-canvas-video-are-145-more-likely-to-be-shared/) upload to Spotify. There are also new music video analytics, including all-time video streams.

In the coming week, Artists will be able to set a music video as their **Artist Pick** to showcase it at the top of Spotify’s artist profile.

### Improved Viewing

Spotify has also added features to improve fan viewing:

- Fans can discover new music videos on mobile and desktop with video indicators on tracks.
- Users can find the music video they’re looking for alongside its related track by typing the track or artist into search.
- Users can now switch between music tracks and videos with a single tap of a button on mobile and desktop.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*