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# Spotify & Coca-Cola Partner To Offer “Universal Access To Music”
- URL: https://www.hypebot.com/spotify-coke-partner-to-offer-universal-access-to-music/
- Published: 2012-04-18T12:55:41.000Z
- Updated: 2012-04-18T12:55:41.000Z
- Description: Spotify and Coca-Cola today announced a partnership that both say will "provide consumers universal access to music". Under the deal, Spotify will provide the technology for Coca-Cola Music globally, including. Continue reading [https://www.hypebot.com/hypebot/2012/04/spotify-coke-partner-to-offer-u
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![Coke](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167654f162e970b-200wi "Coke")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167654f162e970b-popup?ref=hypebot.com)

Spotify and Coca-Cola today announced a partnership that both say will "provide consumers universal access to music". Under the deal, Spotify will provide the technology for Coca-Cola Music globally, including a player on the brand's Facebook Pages providing music for Coke's 40 million Facebook fans.

Coca-Cola will also leverage the Spotify API and through apps – the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hacker den” held in New York City last week. "Spotify had 6 hack teams compete over the weekend to bring new tech to the partnership," according to [David Chaitt](http://davidchaitt.com/?ref=hypebot.com) who attended today's event for Hypebot. The new app will be unveiled for the 2012 Olympics in London.

Coca-Cola will also partner with Spotify as it launches its music service in new markets in 2012 and into 2013.

"At Coca-Cola we have long recognized the power of music to connect people around the world,” said Joe Belliotti, Director, Global Entertainment Marketing, The Coca-Cola Company. “As we step up our activation through Coca-Cola Music, we are excited by the innovative music technology platform created by Spotify and the opportunity to create a truly global music network.”

**Music Is Now Like Water… Or Should I Say Coke? Stay tuned for analysis from [David Chaitt](http://davidchaitt.com/?ref=hypebot.com).**