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# Spotify Dubbed Digital Predator By Top Radio Consultant
- URL: https://www.hypebot.com/spotify-dubbed-digital-predator-by-top-radio-consultant/
- Published: 2019-06-18T11:59:00.000Z
- Updated: 2019-06-18T11:59:00.000Z
- Description: The potential disruptive impact of Spotify's new "Your Daily Drive " playlist which mixes music, news and short podcasts, is starting to sink in at radio.
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Radio & Satellite, Streaming, music, musician, musicians, radio, Spotify, Your Daily Drive, #wp, #wp-post, #Import 2026-01-21 09:55

[![image from cdn.pixabay.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4674bba200c-200wi "image from cdn.pixabay.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4674bba200c-popup?ref=hypebot.com)The potential disruptive impact of Spotify's new "Your Daily Drive " playlist which mixes music, news and short podcasts, is starting to sink in at radio.Respected radio consultant Fred Jacobs of Jacobs Media has now [dubbed](https://jacobsmedia.com/attention-radio-digital-predators-are-attacking-morning-drive/?ref=hypebot.com) "Your Daily Drive" and short daily podcasts like the New York Times produced The Daily, which is the most popular podcast in America and NPR's Up First which is #4 as digital predators:"These digital predators – and let's call them what they are – are gunning for radio's morning drive; the most habitual commuters – in the same way Netflix targeted rich prime time TV viewing audience.And we know what happened there."