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# Spotify expands Fresh Finds to support independent artists
- URL: https://www.hypebot.com/spotify-expands-fresh-finds-to-support-independent-artists/
- Published: 2021-05-27T15:50:00.000Z
- Updated: 2021-05-27T14:17:30.000Z
- Description: Spotify has added a new program to support independent artists centered around its popular Fresh Finds playlist. Fresh Finds is often the first official Spotify playlist placement for new independent. Continue reading [https://www.hypebot.com/hypebot/2021/05/spotify-expands-fresh-finds-to-support-in
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Marketing, Streaming, #wp, #wp-post, #Import 2026-01-21 09:48

Spotify has added a new program to support independent artists centered around its popular [Fresh Finds](https://open.spotify.com/playlist/37i9dQZF1DWWjGdmeTyeJ6?si=674280d715fa435e&ref=hypebot.com) playlist.

Fresh Finds is often the first official Spotify playlist placement for new independent artists and has helped launch the likes of **Clairo, Omar Apollo, Curtis Waters, 100 gecs, Amine**, and others

Fresh Finds has playlisted over **25,000 artists** since 2016 with their average **monthly listeners increasing by 108%** in the 28-days following the ad. For artists whose first Spotify editorial playlist is Fresh Finds, 44% go on to be added to another editorial playlist on Spotify.

**Spotify is also launching 13 new regional Fresh Finds playlists** in [Brazil](https://open.spotify.com/playlist/37i9dQZF1DX5R53BjnKBjk?si=37f4805a3d2e495b&ref=hypebot.com), [Spain](https://open.spotify.com/playlist/37i9dQZF1DWVhn3qoy98w6?si=39ff562d2e4e47f2&ref=hypebot.com), [Australia/ NZ](https://open.spotify.com/playlist/37i9dQZF1DX8pdK1PVpBQz?si=9fb102dd4b834889&ref=hypebot.com), UK/IE, [Philippines,](https://open.spotify.com/playlist/37i9dQZF1DXd41OiKoLJY1?si=93fbca1d469a4ed1&ref=hypebot.com) [Indonesia](https://open.spotify.com/playlist/37i9dQZF1DWSGWRWu30rg7?si=0fd08df526e247cc&ref=hypebot.com), [Singapore/ Malaysia,](https://open.spotify.com/playlist/37i9dQZF1DWWvrRGuT6dlZ?si=17bec3b50f2044bc&ref=hypebot.com)[ Vietnam](https://open.spotify.com/playlist/37i9dQZF1DX34s4fg4Zx3Z?si=21b5df715fa24baf&ref=hypebot.com), [India](https://open.spotify.com/playlist/37i9dQZF1DXaRf94BiB7fV?si=8d6c2981d2dd4d70&ref=hypebot.com), [Italy, ](https://open.spotify.com/playlist/37i9dQZF1DX0KBgD4Jf5tY?si=abe482282e694ac0&ref=hypebot.com)[Germany/Switzerland/Austria](https://open.spotify.com/playlist/37i9dQZF1DX2ddCYH6QIK5?si=f48c94583611409f&ref=hypebot.com), [South Korea ](https://open.spotify.com/playlist/37i9dQZF1DX7vZYLzFGQXc?si=dc4f594169c44f6f&ref=hypebot.com)and [Turkey](https://open.spotify.com/playlist/37i9dQZF1DX1RLKir9EDRO?si=51ad89db26b242ec&ref=hypebot.com).

![Dark-haired young man with a tattoo on his chest, black and white portrait with colorful abstract border, hip hop and music culture, expressive pose, artistic photography, EKKSTACY, innovative music artist, fresh finds.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/05/spotify_freshfinds_4x5_ekkstacy.png)

## The first Fresh Find class

**[Wallice](https://open.spotify.com/artist/6d6ts87Fxm1EdULf4CaLw4?si=dvxpzhn6Q9a3aC3onVATwA&ref=hypebot.com), [Unusual Demont](https://open.spotify.com/artist/5KpmWCJ5NqsY9meqhjwbxR?si=r5fZpyq8Qn-Ll-LhGcGqzg&ref=hypebot.com),[ Julia Wolf](https://open.spotify.com/artist/5yvGiZLSWJTPBlZpVbPnEZ?si=vxBPjhy-RMCpNv4kXEeBmA&ref=hypebot.com), and [EKKSTACY](https://open.spotify.com/artist/0ynzbXwyCzxicMKHBoOkSH?si=CL-WGMfoSlK7Jg2j4UaZbg&ref=hypebot.com)** make up the inaugural class of Fresh Find and will get access to:

- **Education & Access to Resources**: Each artist will have access to tools and opportunities to accelerate their careers, including personalized Masterclasses and mentorship, credits to use on Spotify for Artists resources ([Marquee](https://artists.spotify.com/marquee?source=paidsearch&utm%5Fsource=googlesearch&utm%5Fmedium=paid&utm%5Fcampaign=2021q1%5Fcreator%5Fsingle%5Fcreator%5Fmarquee%5Fsearch&gclid=CjwKCAjwy42FBhB2EiwAJY0yQrhfBOM%5FzE25XFwksLnmpWIu7JdJ323tOoQyRlRxjKdi8aUAinWSbRoCJWgQAvD%5FBwE) and [SoundBetter’s Canvas designer category](https://soundbetter.com/s/spotify-canvas-designers?ref=hypebot.com)).
- **Creative Collaborations**: The artists will create an original song to be released in June under the Spotify Singles banner. Spotify’s Songwriter & Publishing [Noteable](https://noteable.spotify.com/?ref=hypebot.com) team has paired the four artists with producers:
  - EKKSTACY to be paired with [Jonny Pierce](https://open.spotify.com/artist/2NnOLY0Vprk43Wq8OMwdtB?si=fJXSTua8ReyZuhliMKWoFQ&ref=hypebot.com) of The Drums
  - Unusual Demont to be paired with The Idiot
  - Wallice to be paired with [marinelli](https://open.spotify.com/artist/0iqCNJHozJhcjPDoX1EJ6a?si=lMJCSIYZQGiutUwiNwUKbQ&ref=hypebot.com) x [Ariel Rechtshaid](https://open.spotify.com/playlist/37i9dQZF1EFOyAuFu0IF03?si=30460d11367642bf&ref=hypebot.com)
  - Julia Wolf to be paired with [Jackson Foote](https://open.spotify.com/artist/00TKPo9MxwZ0j4ooveIxWZ?si=SFZyJnWGRuejpvUjSHDMqg&ref=hypebot.com)
- **Marketing Support**: The four will be featured in a major marketing campaign on-and-off platform, as well as taking part in a social media documentary series, Spotify Clips, and more.