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# Spotify free listeners are growing faster than paid subscribers
- URL: https://www.hypebot.com/spotify-free-listeners-are-growing-faster-than-paid-subscribers/
- Published: 2021-10-22T15:50:00.000Z
- Updated: 2021-10-22T15:28:31.000Z
- Description: Spotify will hit 41.5 million US ad-supported listeners in 2021, a 9.7% increase over 2020. Spotify’s U.S. paid subscribers are estimated to be 44.7 million. If current trends continue, Spotify. Continue reading [https://www.hypebot.com/hypebot/2021/10/spotify-free-listeners-are-growing-faster-than-
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Spotify, #wp, #wp-post, #Import 2026-01-21 09:48

Spotify will hit 41.5 million US ad-supported listeners in 2021, a 9.7% increase over 2020\. Spotify’s U.S. paid subscribers are estimated to be 44.7 million.

If current trends continue, Spotify will have 52 million ad-supported US listeners and 52.2 million paid US listeners in 2025, according to [eMarketer](https://www.emarketer.com/content/us-ad-supported-spotify-listeners-pass-40-million-mark?ref=hypebot.com).

![](https://contentstorage-nax1.emarketer.com/68899a4435ec09a6869588130736d09f/269286)

Overall Spotify listeners are on track to increase 10.1% in 2021 to reach a total of 83.1 million monthly listeners, making Spotify the most-listened-to audio service in the US by far.

![](https://contentstorage-nax1.emarketer.com/68899a4435ec09a6869588130736d09f/269289)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*