> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Spotify Gets New Streamlined Logo
- URL: https://www.hypebot.com/spotify-gets-new-streamlined-logo/
- Published: 2013-03-29T10:01:03.000Z
- Updated: 2013-03-29T10:01:03.000Z
- Description: This week Spotify launched its first-ever major ad campaign, and with it has come the new more streamlined corporate logo pictured on the left. We saw it at the launch. Continue reading [https://www.hypebot.com/hypebot/2013/03/spotify-gets-new-streamlined-logo.html]
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from spotifypresscom.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c38316667970b-150wi "image from spotifypresscom.files.wordpress.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c38316667970b-popup?ref=hypebot.com)

[![image from spotifypresscom.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee9d4993c970d-100wi "image from spotifypresscom.files.wordpress.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee9d4993c970d-popup?ref=hypebot.com)

This week Spotify launched its first-ever [major ad campaign](https://www.hypebot.com/spotify-to-launch-first-ever-ad-campaign-on-nbcs-the-voice-tonight-video/), and with it has come the new more streamlined corporate logo pictured on the left. We saw it at the launch of the [$10 million TV campaign](https://www.hypebot.com/spotify-to-launch-first-ever-ad-campaign-on-nbcs-the-voice-tonight-video/) designed to introduce Spotify to a broader audience prior the launch of new music streaming services planned by Google, Apple and Amazon.

Now the new logo is showing up on Spotify's revamped web site, as well.

We confess to disliking the old boxy, cartoon-like Spotify logo so much that we usually used a custom version logo, that we beleive was created by TechCrunch:

[![image from zapt2.staticworld.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee9d49d2e970d-200wi "image from zapt2.staticworld.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee9d49d2e970d-popup?ref=hypebot.com)

Related articles

[![](http://i.zemanta.com/143218244_80_80.jpg)](https://www.hypebot.com/how-does-spotify-compare-to-pandora-infographic/)[How Does Spotify Compare To Pandora? \[INFOGRAPHIC\]](https://www.hypebot.com/how-does-spotify-compare-to-pandora-infographic/)

[![](http://i.zemanta.com/154951533_80_80.jpg)](https://www.hypebot.com/spotify-to-launch-first-ever-ad-campaign-on-nbcs-the-voice-tonight-video/)[Spotify To Launch First Ever Ad Campaign On NBC's The Voice Tonight \[VIDEO\]](https://www.hypebot.com/spotify-to-launch-first-ever-ad-campaign-on-nbcs-the-voice-tonight-video/)

[![](http://i.zemanta.com/153720345_80_80.jpg)](https://www.hypebot.com/amazon-talking-to-major-labels-about-streaming-music-service/)[Amazon Talking To Major Labels About Streaming Music Subscription Service](https://www.hypebot.com/amazon-talking-to-major-labels-about-streaming-music-service/)

[![](http://i.zemanta.com/146824764_80_80.jpg)](https://www.hypebot.com/hypebot/2013/02/spotify-asks-labels-to-pay-less-expand-free-mobile-report-.html)[Spotify Asks Labels To Pay Less, Expand Free Mobile \[REPORT\]](https://www.hypebot.com/hypebot/2013/02/spotify-asks-labels-to-pay-less-expand-free-mobile-report-.html)

[![](http://i.zemanta.com/147505244_80_80.jpg)](https://www.hypebot.com/google-in-talks-to-take-on-spotify-rhapsody/)[Google In Talks To Take On Spotify, Rhapsody](https://www.hypebot.com/google-in-talks-to-take-on-spotify-rhapsody/)

[![](http://i.zemanta.com/155178745_80_80.jpg)](https://www.hypebot.com/spotify-eyes-video-streaming-unveils-first-ever-major-ad-campaign/)[Spotify Eyes Video Streaming, Unveils First-Ever Major Ad Campaign](https://www.hypebot.com/spotify-eyes-video-streaming-unveils-first-ever-major-ad-campaign/)