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# Spotify Gives New Music Friday Playlist A Major Global Rebrand
- URL: https://www.hypebot.com/spotify-gives-new-music-friday-playlist-a-major-global-rebrand/
- Published: 2020-02-21T15:48:42.000Z
- Updated: 2020-02-21T15:52:42.000Z
- Description: Spotify’s New Music Friday playlist, a popular weekly curated selection of new tracks from both established and emerging artists, has been given a global rebrand. The revamped mainstream music playlist. Continue reading [https://www.hypebot.com/hypebot/2020/02/spotify-gives-new-music-friday-playlist
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Business, Streaming, Uncategorized, new music friday, Spotify, Spotify For Artists, #wp, #wp-post, #Import 2026-01-21 09:55

Spotify’s New Music Friday playlist, a popular weekly curated selection of new tracks from both established and emerging artists, has been given a global rebrand.

The revamped mainstream music playlist with 43 global versions worldwide and 3.5 million US and 8 million global followers offers a significant first-week boost to any featured release.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/storage-googleapis-com/pr-newsroom-wp/1/2020/02/spotify_newmusicfriday_08.png)

Alongside a major ad and social media campaign to promote the rebrand, Spotify For Artists is testing a new feature where all artists added to the U.S. version—of New Music Friday can grab and share a branded and personalized social asset as they can for their Spotify [Wrapped](https://newsroom.spotify.com/2019-12-03/the-top-songs-artists-playlists-and-podcasts-of-2019-and-the-last-decade/?ref=hypebot.com) playlist.

As an independent artist, this placement put me alongside household names . . . introducing me to a world of listeners who were otherwise unfamiliar with me. Discovery is everything for a new artist . . . and it put my music in front of the world, which inevitably led to cultivating an incredible fan base,” **American indie singer FLETCHER**

“Spotify is excited to be debuting a fresh new look for one of our most loved and influential playlists, New Music Friday,” said **JeremyErlich**, **Spotify’s Co-head of Music**. “Our playlist has long been considered a destination for discovery and an important springboard for artists and their new music, and we are thrilled to be providing a newly revamped version so fans worldwide can continue to come and discover great new music every week, bolstered by our expert editorial voice.”