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# Spotify Hits 2.4M U.S. Visitors & Here’s Who The Are
- URL: https://www.hypebot.com/spotify-hits-24m-us-visitors-heres-who-the-are/
- Published: 2011-10-19T11:30:00.000Z
- Updated: 2011-10-19T11:30:00.000Z
- Description: Three months after launch, Spotify has amassed 2.4 million monthly U.S. visitors says ComScore. That's a very strong start for a service that was initially invitation-only. Who are all of. Continue reading [https://www.hypebot.com/hypebot/2011/10/spotify-hits-24m-us-visitors-heres-who-the-are.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436417562970c-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436417562970c-popup?ref=hypebot.com)

Three months after launch, **Spotify** has amassed 2.4 million monthly U.S. visitors says ComScore. That's a very strong start for a service that was initially invitation-only. **Who are all of these new users?**  

[![image from blog.comscore.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153926d749e970b-400wi "image from blog.comscore.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153926d749e970b-popup?ref=hypebot.com)

Spotify is currently drawing an audience that resembles the traditional early adopter, according to Comscore.Nearly 3 in 5 visitors are male, 50% are between the ages of 18-34, and 24% are from households making at least $100,000 annually. Each of these demographic segments index significantly higher than average. That's significant because opinion-leaders often influence those around them.

[![image from blog.comscore.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436416e53970c-400wi "image from blog.comscore.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436416e53970c-popup?ref=hypebot.com)